Tue.Mar 23, 2021

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Stop whinging about “Tactical” vs. “Strategic”

The Product Bistro

Product Management often feels like they are too tactical, and they should be more strategic, but not all tactical tasks are bad to own.

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2021 App Retention Benchmarks

Alchemer Mobile

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. Retaining customers tends to cost less than acquiring new ones and offers additional benefits through improving overall lifetime value.

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Stop whinging about "Tactical" vs. "Strategic"

The Product Bistro

Ask ten product managers what their life is like, and you will get ten different answers. However, there will be one constant. They will complain that they do too much “Tactical” work. It is a complaint, and one that people both inside and outside of product management will make, but it ought to be a cause for thought. First, Tactical is not a great term.

Strategy 195
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Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

Mind the Product

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar, listen [.]. Read More. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How To Master Your Customer’s Needs Using JTBD

The Product Coalition

Jobs-to-be-Done is the framework for understanding your customer’s needs. However, it goes further than just understanding, and it provides the foundations for improving existing products and services, launching new products and go-to-market activities. The purpose of this article is to curate and summarise the best thinking out there on Jobs-to-be-Done in order to explain what it is, why you need to use it and how you can apply it.

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This GTM-Leader-Turned-Investor Crowdsources Early Lessons From Stripe, Figma & More

First Round Review

As he makes the transition from operator to investor, Meka Asonye looks back on his career as a sales leader at Stripe and Mixpanel to offer tactical takeaways and go-to-market lessons — crowdsourcing additional advice from the top revenue leaders in his network.

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Enlightening Conversation on the Badass Agile Podcast

Johanna Rothman

I had a terrific time with Chris Williams on his Badass Agile podcast. We discussed the Modern Management Made Easy books. (Let me just say, I love the fact that I can now say I am a Badass. Hehehe.). We had a terrific discussion. Some of the topics we covered: Are managers born or made? The seven principles I covered in the books. How managers need to collaborate to achieve agility.

Agile 106
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How to Build An Amazing SaaS Product Walkthrough (with Examples)

Userpilot

If you’re a long-time product manager, you’ll know that your product walkthrough can make or break your SaaS business. The key objective of a good product walkthrough is to promptly direct the user to their first “Aha Moment,” thereby maximizing the odds of both activation and Day 1 retention. Ideally your walkthrough is an interactive one so that the user is engaged and feels like they are an active part of the process.

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We’re Proud to Announce Our $10 Million Series A Funding 

UserInterviews

We’ve raised a Series A! Find out more about how we got here—and where we’re going next.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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How to Create Clarity and Alignment Across Your Organization with Stefano Mastrogiacomo

Daniel Elizalde IoT Blog

How do you create clarity and alignment across your organization? Find out in this episode of the Enterprise Product Leadership podcast. Get new episodes delivered right into your inbox or Subscribe to the podcast on iTunes | Android | Stitcher | Spotify Episode Details – How to Create Clarity and Alignment Across Your Organization with […].

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Awkwardly Unpacking the State of User Research with Katryna Balboni of User Interviews

UserInterviews

Katryna stopped by the podcast to talk survey design, the impact of stakeholder engagement on researcher fulfillment, and medieval big data.

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Innovatemap Values Deep Dive: Partnership with Sara Napierkowski

Innovatemap

As we continue our Innovatemap Values Deep Dive series, where we detail each of our core values alongside colleagues who live and breathe them each day, we take a look at Partnership. This one seems simple enough, but it’s actually quite complexly ingrained into everything we do at Innovatemap, both internally and externally. We define partnership as: We believe in collaboration as a force for understanding, progress, and innovation, so we fully adopt your ambitions.

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From Being a Hard Core Engineer to Selling to Enterprises: Raviteja, MoEngage’s Founder and CEO

NextBigWhat

Engineers cannot sell? Well, but when you are a founder you gotta do what you gotta do. Learn how Raviteja, MoEngage’s Founder and CEO learned the art of selling in the early days of building MoEngage. — Send in a voice message: [link]. The post From Being a Hard Core Engineer to Selling to Enterprises: Raviteja, MoEngage’s Founder and CEO appeared first on nextbigwhat.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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This GTM-Leader-Turned-Investor Crowdsources Early Lessons From Stripe, Figma & More

First Round Review

As he makes the transition from operator to investor, Meka Asonye looks back on his career as a sales leader at Stripe and Mixpanel to offer tactical takeaways and go-to-market lessons — crowdsourcing additional advice from the top revenue leaders in his network.

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5 Need-to-Know Product Management Trends for 2021

airfocus

We’ve knocked our heads together and compiled the ultimate list of 5 product management trends for this year.