Thu.Aug 10, 2023

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4 coaching questions that every product manager should ask when stuck

Mind the Product

Caroline Clark, Founder of Product Karma shares four questions to ask yourself when you're stuck in a rut in product management. Read more » The post 4 coaching questions that every product manager should ask when stuck appeared first on Mind the Product.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. On the one hand, there’s the “go-big-or-go-home” moonshot approach. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. These high-risk gambits get praised when they succeed and pilloried when they fail.

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Behavioral Marketing Automation Guide For Product Marketers

Userpilot

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job.

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Webinar replay: Collaboration made efficient using the Gocious - Jira Integration

Gocious Blog

Our main topic in this webinar is the importance of efficient collaboration between product management and development teams, particularly regarding the benefits of integrating Gocious's platform with JIRA.

Webinar 78
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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Different Types of NPS Surveys and When to Use Each

Userpilot

Looking for the types of NPS surveys and their nuances? You clicked on the right link. Understanding NPS types will help you measure customer sentiment the right way. You’ll easily spot friction across critical customer touchpoints and address them to smoothen the user experience. This article not only shows you the differences but tells you when to trigger each, and how to use NPS to drive business growth.

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8 User Onboarding Best Practices for SaaS Companies by Yaakov Carno

Userpilot

What are some user onboarding best practices? What’s user onboarding in the first place? What is its goal? Where does it start and where does it end? And, how to optimize it to provide an excellent user experience and reduce the time to value? These are the questions that Yaakov Carno , a PLG enthusiast and the founder of Valubyl , discussed in our recent webinar.

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User testing for agencies made simple

TryMyUI

Trymata has always been a great match for agencies to do user testing. Now, we’re adding even more agency-friendly capabilities that will make your life (and your UX research) easier. The post User testing for agencies made simple appeared first on The Trymata blog.

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Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

Userpilot

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers.

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The Ultimate Guide to Customer Discovery: Lessons from Airbnb, Steve Blank, and The Mom Test

CardBoard

You know that sinking feeling when you launch a product and…nothing? No fanfare, no rush of users, just the digital equivalent of tumbleweeds. It’s not fun. But here’s the thing: it doesn’t have to be this way. There’s a tool you can use to avoid this scenario. It’s called customer discovery. Now, I can almost hear you groaning. “Not another process!

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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DAU WAU MAU Metrics: Measuring Active Users In-App

Userpilot

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. We also covered other metrics to measure and get a holistic picture of customer engagement and common mistakes when tracking engagement, and how to avoid them. TL;DR Active users are those that interact with your platform over a given period.

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Build the Blueprint for Value Realization at Scale

Gainsight

When customers buy from you, a pact is created. It says: You’re not only committed to delivering your products or services, but also the positive outcomes the customer is seeking in their own business by leveraging that investment. For customer-centered companies, the journey to value realization is a critical bridge between the initial transaction and having a long-lasting customer.

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Problem Statements Provide Purpose

Tyner Blain

Every company competes in a dynamic market. Staying the course is drifting off course. When you don’t use problem statements to express your intent, there are no signals to help your organization stay on course. Your people lack clarity, and therefore make mistakes. The Jobs of the Problem Statement This article continues a series on the three critical flaws in most product development processes a problem statement exists to address.

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Moving on from Founder Led Sales

Business of Software Conference

Moving on from founder-led sales to a more repeatable and scalable process is a common challenge in software and SaaS but vital to the long term success of a business. Here’s how Autobooks made the leap from founder-led sales. If you can relate to the situation, read on. The Situation Autobooks had just received venture funding and needed to transition away from founder-led sales.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Four Ways to Use GA4 to Power Your Web Experimentation Programs

AB Tasty

Understand how GA4 Explore can help you improve your web experiments. Learn 4 practical insights into user behavior, optimize flow, target audiences, and analysis. Unlock GA4's potential for testing success.

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Product Discovery Process: Step-By-Step Guide for Product Teams

Userpilot

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for.

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What to do when product growth stalls

Andrew Chen

The crisis arrives slowly, then all at once At first, everything seems rosy. The growth rate of a new product is spiking, and growing quickly, maybe even hundreds of percentage points a year. But weirdly, a year or two in, there’s some softness in the latest numbers. Maybe it’s seasonality, or maybe something else. But worryingly, it keeps slowing.