Thu.Apr 20, 2023

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How to build an MVP that matters

Mind the Product

A Minimum Viable Product (MVP) is a powerful tool, but is often misinterpreted as the lowest quality thing you can build. Robert Schlaff explains how he's built MVPs that matter. Read more » The post How to build an MVP that matters appeared first on Mind the Product.

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Let’s Beat Imposter Syndrome Together: What Product People Need to Know

The Product Coalition

If there’s one common mosquito biting all product managers in tech, it’s the imposter syndrome that plagues all of us. If you ask any PM (product manager) in the tech industry — no matter what company or product, chances are that they’ll agree that imposter syndrome is real. We could honestly just dub it the “ PM Imposter Syndrome” : the condition of feeling anxious or internally unsuccessful due to any lack of “building the product” within a product team, even if the team itself is successful.

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Product Adoption Guide: How Can PMs Measure and Improve It?

Userpilot

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. Let’s go! TL;DR Product adoption encompasses the entire journey from awareness to full product usage.

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Product Development in East Asia vs America: Four Key Differences

The Product Coalition

Between cultures, languages, processes, and fundamentals, here are fourdifferences between building products in Asian and Western society.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Scaling Your Market Research for Business Growth: Tips and Resources

Spice Catalyst

Market research is a critical aspect of any business operation and essential for product success management. It provides valuable insights into what the customer wants to do, the target audience (target persona(s)), industry trends, competition, and emerging opportunities and technologies.

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How Product Managers Can Be More Intentional With Their Leadership

Gocious Blog

What are some of the qualities that make a g reat product manager ? Perhaps attributes like honesty, integrity, collaboration, and organization come to mind. When it comes to product management roles, though, all of these qualities are built upon intentional leadership.

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Earth Day

Business of Software Conference

Earth Day is an annual event celebrated on 22 April aimed at promoting environmental awareness and encouraging people to take action to protect our planet. First celebrated in 1970, Earth Day has become a global movement, with millions of people in more than 190 countries participating in various activities and events. There are many ways that individuals and businesses can contribute to this effort.

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Five Ways You Can Apply Agile Design to the Creative Process

Emerge Insights

When you think of agile as a digital product workflow process, what is the first thing that comes to mind? If software development popped in your head instead of agile design, you wouldn’t be wrong. Until recently, agile has largely been relegated to the technical and developmental production of software. In the early 2000s, a […] The post Five Ways You Can Apply Agile Design to the Creative Process appeared first on EMERGE | Digital Product Agency.

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The Ultimate Guide to Analytics for Financial Services

Amplitude

Learn how fintech analytics allows companies to gain insight into customer behavior and make data-driven decisions to optimize growth.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Augmented Reality Apps: What Lies Ahead of Future Vision?

The Product Coalition

Augmented reality apps may sound futuristic, but consumers and marketers are embracing the concept far more quickly than you may expect. Check it out. In the next five years, around 48% are interested in employing AR and other metaverse technology to shop. In addition, 38% of marketers reported employing augmented reality to engage customers online and in-store.

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Brand is behavior

Mixpanel

If brands of the past were static, today’s brands are treated as living beings. That means we’re judged and measured by our decisions and how we show up in the world. Strange times. Today’s brands are built differently: They’re open, collaborative, built with networks, and must adapt every few years versus every decade. They are more responsible for uplifting the communities and cultures they seek to be a part of.