Close.io CEO Steli Efti on the rights and wrongs of lead qualification
Intercom, Inc.
MAY 31, 2018
Here are five quick takeaways: Sales teams know their ideal customer profile intimately. However, having an explicit non-ideal customer profile – who you won’t sell to – is just as important. We didn’t just have an ideal customer profile; we had a non-ideal customer profile as well. Short on time?
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