Mon.Sep 23, 2019

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Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?

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The path to Product Qualified Leads

ProductBoard

This post was originally published on ProductCraft. Traditionally, businesses looked at growth as “build the product, market it, and drive sales.” Of course, along the way, teams listened to their customers and used their suggestions to improve the product. Then they marketed those improvements to drive more sales. This traditional approach, which has long proven reliable.

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12 Signs You’re Working in a Feature Factory — 3 Years Later

Amplitude

I pressed Publish on 12 Signs You’re Working in a Feature Factory almost three years ago. Someone asked me recently about my “current thinking” on feature factories, so I took advantage of that prompt and gave it some thought. Here are twelve current thoughts on the feature factory challenge. I’ve got more to say on the topic, but this is a good start.

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Priming and the Science behind Onboarding

Mind the Product

Priming is a powerful psychological tool in influencing consumer decisions and something product managers can use, to great effect, when onboarding new users. In this article, discover how and see examples of effective priming in play. What is it that makes us think about the SKY when we see the word BLUE? Why is it that when I say APPLE, you think of the PHONE, and someone else thinks FRUIT?

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How To Get Promoted In Product Management

Speaker: John Mansour

If you're looking to advance your career in product management, there are more options than just climbing the management ladder. Join our upcoming webinar to learn about highly rewarding career paths that don't involve management responsibilities. We'll cover both career tracks and provide tips on how to position yourself for success in the one that's right for you.

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Why Don’t Amazon’s Product Managers Understand Europe?

The Accidental Product Manager

Amazon’s product managers seem to be out of fashion when it comes to Europe Image Credit: Sangudo. Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that they may not yet be able to do everything perfectly. One area where the Amazon product managers are still struggling is in Europe.

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So, You’re Considering a Career in Product Management …

ProductCraft

In recent years, product management has risen in popularity and importance, catching the eye of people who want to break into the industry. Media coverage of the PM role often highlights the “sexy” aspects of product management — being creative through brainstorming, promoting empathy, being agile, and falling in love with the problem. These elements, Read more » The post So, You’re Considering a Career in Product Management … appeared first on ProductCraft by Pendo.

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Junglee Games: We are $600mn in Annual Gross Gaming Revenue [Interview]

NextBigWhat

Junglee Games , the fastest-growing skill-gaming platform , has reached the 25 million users milestone, and is leading charts in the top skill-based games in India. The company has more than doubled its player base in the last 6 months and has grown from 10 million players last year to more than 25 million players today. While building games that entertain the masses, Junglee Games goes way beyond being simply another gaming company.

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How to Build a Product That is Value-Focused Over Growth-Focused

Innovatemap

We’ve all heard the startup stories filled with staggering growth and impressive exits. But despite the stories you hear, “faster” isn’t always the right answer.

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Funnel Analysis: Ultimate Guide for Product Managers

UXCam Bluespace

An optimized conversion funnel analysis is critical for your product’s success.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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How to Retain Users Better with User Experience Journey Mapping

Userpilot

With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops? UX journey maps are the antidote to product-led marketing , onboarding, and product development that happens for its own sake.

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Empathy Statements for Effective In-App User Service

UXCam Bluespace

The language that you use has a huge impact on your users' emotions and thoughts.

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Product Management for Solutions Instead of Products

Product Management University

If you want to do product management for solutions instead of products, here are five best practices to employ. The moral of the story is that you do everything from the customer’s perspective first if you’re doing product management for solutions. The Playbook: Markets – Instead of analyzing only the horizontal markets for each product, first analyze the vertical markets across all products in your portfolio.