Mon.Nov 06, 2023

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. It turns out that they may have been overlooking one of the biggest ones. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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Decoding Product Leadership

Roman Pichler

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[ 1 ] In fact, some people argue that product leadership can only be exercised by a management role.

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Improving emotional intelligence as a product leader with Kate Leto

Mind the Product

We caught up with Kate Leto, product leadership coach, to talk about emotional intelligence, leadership, and coaching in product. Read on for some of her key insights. Read more » The post Improving emotional intelligence as a product leader with Kate Leto appeared first on Mind the Product.

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. Joining us is Daniel Erickson, the Founder and CEO of  Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback, saving them hundreds of hours spent analyzing feedback.

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B2B eCommerce, Self-Service Portals, and PIM Trends for 2024

In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.

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AI governance: an update for product managers

Mind the Product

From executive orders to summits on safety, politicians around the world are trying to get to grips with the realities of AI governance. In light of some of the latest initiatives, here’s a look at what’s currently on the table. Read more » The post AI governance: an update for product managers appeared first on Mind the Product.

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Customer Growth Guide: How to Deliver More Value And Drive Expansion

Userpilot

Looking for ways to measure and increase customer growth? Your search ends here. Here is what this customer growth guide covers: Customer growth explained: what is it? The top metrics to measure customer growth rate. Proven strategies for attracting users, retaining them , and driving account expansion. How Userpilot helps companies like yours to drive growth.

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A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues

Emerge Insights

Assessing effects, analyzing the cause and adapting solutions in product development The post A Product Manager’s Guide to Diagnosing and Fixing Deep Product Issues appeared first on EMERGE | UX Agency.

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Customer Experience Gaps in SaaS: How to Close Them

Userpilot

If you want to retain customers, you can’t afford customer experience gaps – it’s that straightforward. In today’s competitive landscape, customers aren’t just buying a product. They want to buy a seamless experience throughout their customer journey. If you fail to meet this expectation, you risk lower product adoption and increased churn.

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Talent Acquisition: Strategies, Process & Best Practices

TurnKey Labs

The ever-changing landscape of tech business makes talent acquisition more than just a buzzword. It’s an imperative function that goes beyond merely filling vacancies; it’s about finding the right people with the right skills at the right time.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Product Roadmap Planning: What It Is and How To Do It

ProductBoard

A product roadmap is only as useful and effective as it is thorough. As a result, product roadmap planning is an essential, ongoing, and dynamic process that requires collaboration, adaptability, and a keen focus on the product’s long-term vision and goals. The process helps ensure that products remain competitive, relevant, and aligned with the needs of customers, as well as the strategic.

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Talent Acquisition: Strategies, Process & Best Practices

TurnKey Labs

The ever-changing landscape of tech business makes talent acquisition more than just a buzzword. It’s an imperative function that goes beyond merely filling vacancies; it’s about finding the right people with the right skills at the right time.

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7 Digital Transformation Traps: #5 Inability to Monitor and Track Value

ProductBoard

As a product leader, you might be tempted to dismiss the idea of digital transformation. You and your team are already at the cutting edge of technology, right? But the truth is digital transformation is a lot harder than you might think. McKinsey estimates that 70% of digital transformation efforts fail. And our most recent Product Excellence Report revealed some of the main challenges product.

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Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips

AB Tasty

The combination of intense competition and rapidly evolving technology requires businesses to prioritize customer experience optimization (EXO) to stay ahead. The fact is, the cost of poor customer experience is high. According to a PWC survey, a third of consumers would stop using a brand they love after just one negative interaction.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How Mercadona Leverages Amplitude to Increase Basket Size and Conversions

Amplitude

Discover how Mercadona, the leading supermarket brand in Spain, uses data-driven insights from Amplitude to adapt to customer behaviors while increasing basket size.

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Top 5 Metrics to Track for Digital Product Adoption

Amplitude

Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.

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