Can an Advertising-Driven Business Model Coexist With Products That Users Love?
Mind the Product
APRIL 21, 2017
How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising this user engagement and also developing revenue from it.
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