Fri.Jul 05, 2019

Transform me, but Please Don’t Change Anything by Gabrielle Bufrem

Mind the Product

Gabrielle Bufrem delivered a talk at #MTPEngage Manchester and #MTPEngage Hamburg which drilled down into the desire of a business to digitally “transform”, but not really change anything along the way. Gabrielle reminds us that every company is now a tech company.

5 Things You Need to Know About Squeeze Pages

AB Tasty

The world of marketing is full of quirky jargon, phrases, and acronyms like Lead Gen, B2B, API and now: squeeze. Read more. This article was originally posted on AB Tasty as 5 Things You Need to Know About Squeeze Pages. Conversion Optimization Landing Page

B2B 52

Ready Researcher One: A guide to quantitative UX research & user testing

TryMyUI

Many of the world’s greatest literary works have started with an individual given an impossible task: the Twelve Labors of Hercules; hunting a great white whale; choosing between Edward and Jacob… but UX research doesn’t need to be a Herculean task, and with TryMyUI, it isn’t!

How World Pulse helps engage members through storytelling

UserTesting

Blog 37

Make an Impact with Customer Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.