The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies
The Product Coalition
SEPTEMBER 23, 2023
How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? The process is deeply personal, and for good reason. But naming a business, product, or service shouldn’t feel so personal, should it? The thing is, it sometimes does, especially when working with founders and creators who feel deep ownership and connection to their baby…er, business.