August, 2019

Doing the heavy lifting together

The Product Coalition

How product teams can work together to maximize impact “Driving is easy if you are the only one the road“ … my driving instructor had many wise words to share. This one stuck with me as it is applies to so much more than driving a car.

How to Reduce the Product Backlog Size

Roman Pichler

Split the Product Backlog. Faced with an overly long and detailed product backlog, investigate if it does describe one cohesive product. Over time, products can serve an increasingly heterogeneous market and provide a large number of different features, some of which may not be used by all users.

You Don’t Own the Voice of the Customer by Tricia Wang

Mind the Product

Can putting a product into the world really be harder than launching a spacecraft? In her keynote at #mtpcon San Francisco, Tricia Wang, Co-founder of Sudden Compass, says it can. While launching a spacecraft seems more complex, it all boils down to math, and there is scant unpredictability in the calculations. But you have to deal with a lot of external complexities that are completely out of your control when you ship a product, so the end result is highly unpredictable.

Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In

Product Talk

Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. I’ll add the video to this post as soon as Mind the Product makes it available.

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

The post The Addictive Products Myth: Who Is the Culprit Here? appeared first on Nir and Far. Self Discipline

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The Beginner’s Guide to Product-Led Growth Metrics

Gainsight

Since the beginning of business, we’ve been on a journey to accurately evaluate and predict customer needs. For people in Product, delivering products your customers love is just one of the challenges.

Symptom Checker: Common Product Development Challenges

ProductCraft

Over my years in this industry, I’ve guided a wide variety of teams to software success. And along that journey, I have found that many product teams struggle with the same issues. How do you know if your team is suffering from a particular product development problem?

Lean UX author Jeff Gothelf on why design must have a seat at the table

Inside Intercom

? ?. If an organization’s founders aren’t designers and don’t come from a background where well-designed products played a key role in their lives, it can often be the last discipline to be brought onboard the team.

UX 81

Why Feature FOMO Stalls Product Innovation

Mind the Product

Messenger apps started as the simplest way to start a conversation online. Open the app. Select a person to chat with.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Making the Leap to Embedded Product Analytics

Amplitude

Prior to joining Amplitude to work on the Professional Services team, I was deeply entrenched in the business intelligence and analytics world. In that world, product management and product development happened elsewhere in the organization.

Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Grounding Your Product Roadmap With Themes and a North Star

ProductPlan

We are excited to welcome guest writer John Cutler to the ProductPlan blog. John is a product coach with Amplitude, where he collaborates with internal teams, customers, prospects, and the broader product public.

Product Thinking Isn’t Just for Product Managers

ProductCraft

I had lunch last week with a journalist who reminded me of myself in my early career. She was curious about sustainable business models for the local news industry and interested in creating a career path that blended journalism, business, and technology. The difference?

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

10 Weekly Habits of Product Managers That Make a Big Difference

The Product Coalition

Everyday, product managers all over the world open their laptops and prepare to take on the challenges of product development with their teams. There will be setbacks, there will be leaps ahead, and there will be moments of flowing innovation.

SaaS Product Roadmaps: Achieving Your Product Vision

bpma ProductHub

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap.

Vision 247

5 Machine Learning Lessons for Product Managers

Mind the Product

Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. What does it mean for us as product managers?

Don’t Let Technology Changes Turn into Technical Debt

ProductPlan

Technological evolution doesn’t stop. It doesn’t go on vacation, it doesn’t take a victory lap, it rarely even pauses long enough to catch a breath. There’s always something new on the horizon.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

What the four forces can teach us about the user onboarding experience

Inside Intercom

A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity.

Technical Product Leadership from Head to Toe

The Product Coalition

By Robert Elves, Senior Director of Product, Tasktop Continue reading on ProductCoalition.com ». product-management leadership

Know Enough

The Product Bistro

Product Managers don't need to be experts on the technology, they merely need to know what is enough. Mastery of the role is synonymous with the zen of knowing what you need to know. product management

Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups.

Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

If you've ever launched an MVP, you know that the journey has only just begun. How do you figure out what to do next? You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit. Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches.

How to Spot a Partial Product Manager

Mind the Product

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job.

Predictable Delivery: Moving Beyond Velocity

280 Group

Join us on August 30th for our co-hosted webinar with AIPMM, Predictable Delivery: The Power of Estimating and Forecasting , to learn how to achieve predictable delivery and improve the accuracy of your forecasting. If you want to earn the confidence of your executive team, meet your commitments.

How the cloud is reshaping small business productivity

Lead on Purpose

Guest post by Shyamal Parikh According to a research by Cisco, cloud data centers will process 94% of workloads by 2021. Businesses are changing the way they work.

Strategic Product Marketing: One Small Move, Three Big Benefits

Proficientz – Product Management University

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so.

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

The tools we use: Challenging dogma in the design process

Inside Intercom

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done.

Six guidelines for successful prototype testing

Userzoom

“Is my prototype testable?” ” It’s a frequently asked question when running usability studies with a prototype that isn’t fully functional. The rule of thumb is the more complete the prototype, the better.

How to Influence the Business by David J Bland

Mind the Product

In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments. David talks about products that people loved and that have now disappeared from the shelves.