Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. It is a detailed plan that helps you figure out the right way to launch. Let’s get started! This is where a go-to-market strategy comes in.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

ProductPlan

SEPTEMBER 28, 2022

The marketing team, meanwhile, changes its approach to inbound marketing to be educational. At ProductPlan, we take a low-key, educational approach to content that allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Usersnap

JULY 11, 2021

There are a couple of reasons why customer care is a true growth hack for your business: If you are building a new product (which isn’t just a copy cat ) you’ll have to do a lot of educational work. And it will be a great inbound marketing channel for new prospects too. Be prepared for that. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 8, 2019

We’ve seen others define Product Marketing; Hubspot says “its the process of bringing a product to market” , while Drift breaks it into two separate roles: “before” and “after” a product launch. We think these definitions are too one-dimensional because they’re focussed on products going TO the market.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Gainsight

JANUARY 25, 2024

All of this changes customer expectations on how they expect you to educate them on your product or service. On the other hand, digital customer education refers to using a learning management system (LMS) and a digital customer academy to increase the reach, impact, and efficiency of customer training.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52