article thumbnail

Establish a product discovery infrastructure to save time and effort (pt. 3/6)

The Product Coalition

This article is part of a wider guide on how to establish a product discovery framework in your organization. because everybody’s human and this always happens Schedule colleagues to do the interviewing Finalize objectives and guidelines But wait?—?you A lean product discovery framework can help make it all of this so much easier.

article thumbnail

Establishing a market-led culture with a Product Management framework

BrainMates

Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together. Where do you start? What matters most?

article thumbnail

What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

The OKR framework. Performance management and reporting. Tracking and analytics are key parts of marketing. Analytics tools , therefore, are an important addition to your marketing technology toolkit. They help you track performances for set goals and OKRs by generating easy-to-understand dashboards and reports.