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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. This is why we launched Mixpanel Marketing Analytics.

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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The Best Funnel Optimization Tool for SaaS [Top 10 Compared]

Userpilot

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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Customer Experience Analytics: 5 Steps To Conduct a CX Analysis [Best Tools Included]

Userpilot

Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. What is customer experience analytics? What’s the value of it?

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.