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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

Userpilot

As opposed to this, early-stage startups will understandably have a higher churn rate, since they still may not have product-market fit yet. Research by SaaS Capital provides further proof of such high retention rates, reporting a median net retention rate of 102% and a median gross retention rate of 91% across SaaS companies.

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How we used the Superhuman Product-Market Fit to learn what to build and whom to target

The Product Coalition

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. Founder, Marketing, CX) and the number of employees at the company?—?this

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Hiring Your First Product Manager

The Product Coalition

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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Best Online Engagement Tools For Interacting With Your Customers Across Their Journey

Userpilot

Product analytics can tell you which features are “sticky” so you can direct users to the parts of your tool that are most likely to keep them subscribed. Analytics can guide your content strategy decisions both in-app and on other channels like social media. The Pendo dashboard is simple, fun, and color-coded for ease of use.

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Who should really own your tracking plan?

Iteratively Blog

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The product team has defined the goals and metrics for this new feature and will have a view of what event tracking is needed to measure those metrics. Start by putting analytics front and center.

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Best UserGuiding Alternatives for SaaS

Userpilot

You might need an alternative solution to UserGuiding if you fall into any of the following use cases: Advanced analytics : If you’re looking for a product adoption platform with full-suite native analytics then you’ll likely need to look at platforms like Userpilot or Appcues that are better suited to your needs.