Engineering Enterprise Messaging Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
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The Product Coalition
FEBRUARY 26, 2022
The engineers and designers understanding of the customer and problem space is paramount and if you aren’t regularly talking to those customers, what do you think happens to the probability of you making a mistake? This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful.
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.
Intercom, Inc.
JULY 5, 2018
Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development.
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