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Product in Practice: Assumption Testing with Engineers at Orion Labs

Product Talk

Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.

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Mixpanel Analytics In-Depth Review: Is There a Better Alternative?

Userpilot

In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Userpilot is a perfect alternative to Mixpanel, offering a code-free solution for marketing , product analytics , and customer feedback. What is Mixpanel?

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6 Expert Tips to Hire a The Best Offshore Software Development Company

The Product Coalition

To help you make a better-informed decision on the next tech partner for your business, we have prepared this guide to hiring the best offshore software development company. Offshore software development has become a popular practice for businesses worldwide. It’s a cornerstone of an offshore software outsourcing bible.

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Stop Saying Nothing: How to Write Copy for Your Software Company

Business of Software Conference

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. Who could forget Phoebe Buffay’s rendition of Elton John’s “Tiny Dancer” or comedian Peter Kay’s review of songs he’d been hearing wrong for years ?

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

The B2B marketing funnel focuses on creating awareness, building interest, and generating qualified leads through content marketing, search engine optimization, and social media marketing. Review stage (BoFu). So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. Intent stage (MoFu).

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The ultimate customer support tech stack for 2022

Intercom, Inc.

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.