Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Mixpanel

MARCH 30, 2020

With that experience, she is now investing in startups as a managing partner at Mighty Capital; has founded Products That Count, the most influential global network of product managers in the world; and is a board member at Opera, the browser software company. You can find Kasey Cuppoletti on Twitter and LinkedIn. Hope Gurion.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A billable).  Building

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Gainsight

OCTOBER 7, 2019

Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. Unity technologies, ADP, and Slack are just some of our new Gainsight customers. There’s finally a solution for company wide customer-centricity: The Customer Cloud.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Compatible segmentations for Sales, Marketing, Product, and Engineering, for shared reference points.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184