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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147
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The 2024 Mixpanel Benchmarks Report is here

Mixpanel

Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report now. What is a “great” user acquisition rate for our product? What should our marketing performance goals be? Check out the report now to begin charting your course.

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Is It Time For a Product Management Makeover?

Product Management University

Ongoing market consolidation across large, medium, and small companies has resulted in larger and more complex product portfolios. The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. Out with Product Marketing 1.0

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How to Become a Principal Product Manager Without Experience

The Product HQ

The demand for technical and product management positions is high. Deloitte has shared that more and more businesses are embracing technology in their business processes and solutions. Having technical skills and abilities is an asset to anyone seeking a principal product manager position.

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

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Women In Product Management You Should Be Following

Mixpanel

With that experience, she is now investing in startups as a managing partner at Mighty Capital; has founded Products That Count, the most influential global network of product managers in the world; and is a board member at Opera, the browser software company. You can find Kasey Cuppoletti on Twitter and LinkedIn. Hope Gurion.