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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 148
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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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How to Become a Principal Product Manager Without Experience

The Product HQ

Principal product managers are among the most senior roles in the product development process. Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high.

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Growth Product Manager Salary [+ Resources to Advance]

Userpilot

In this guide, we’ll provide an overview of typical growth product manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Always keep an eye on the market : Don’t get so hyper-fixated on your strategies that you completely ignore what’s going on in the market.

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

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Women In Product Management You Should Be Following

Mixpanel

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Spotify’s mission is to give millions of artists a platform that reaches billions of fans. Jenny Wolochow. Hope Gurion.

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The product data VCs want to see before investing in your startup

Mixpanel

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported that funding rounds for private companies have dropped 53% year-over-year. ” Zach Berger, Technology Investor at Bain Capital. ” Janelle Teng, VP at Bessemer Venture Partners.