article thumbnail

Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Marketing 147
article thumbnail

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Mironov Consulting

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

article thumbnail

Product Executive in Residence, Brian Nejmeh Discusses Product Management at CMU

Product Management Unpacked

Why the MS in Product Management degree? I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success.

article thumbnail

Top 15 SurveyMonkey Alternatives to Consider

Userpilot

If you’re on this page, chances are you’re looking for the best SurveyMonkey alternatives for product managers, HR leaders, or even healthcare professionals. We know it’s perfect for customer success and product marketing because we built it for it. Especially SaaS products. Cons: Only works with web apps.

article thumbnail

Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

article thumbnail

How a Product and Brand Revamp Led Authenticx to 350% Growth

Innovatemap

Healthcare companies have interactions with customers in many places: in-person, through email, text, social media, online chat and on the phone. All the questions and feedback customers provide can be valuable for healthcare organizations, but the conversation is often left siloed in the channel where the customer conversation took place.