Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Why does Matt see free products as a tool for growth ? Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? PR is an underutilized growth tactic.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Gamifying onboarding.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. Typical use cases of AWS EC2 include: Host a variety of software from simple web sites to enterprise-grade web applications on a on-demand infrastructure.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59