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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. What is the importance of digital transformation?

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Pay Attention to the Nuances: How To Make User Interviewing Your Superpower

The Product Coalition

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures.

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Good Product Team/Bad Product Team

Amplitude

As VP of Product at Amplitude, I get the opportunity to work with hundreds of different products teams every year?—?ranging ranging from startups with only a handful of engineers to large enterprises with thousands of PMs. Good product team, bad product team Click To Tweet. are experts on the customer.

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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

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The Dark Days of a Product: How Teams Provide Value During the Tough Times

The Product Coalition

Dark periods are when a product team knows what to design and develop and go about doing it, but the work has yet to be exposed to users in any significant way. Product dark periods are when a product team’s commitment and culture are tested. Developers will be knocking out cards. Why a feature matters.

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Product-Led Growth Is a Misleading Name

The Product Coalition

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. That’s the whole reason VCs invest in startups. Not all markets want to buy this way.

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