article thumbnail

Testing Business Ideas – David Bland on The Product Experience

Mind the Product

He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.

article thumbnail

Top 7 UX Research Agency in 2023

UX Studio: Product Management

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Keeping Track Of Your HEART – Tomer Sharon on The Product Experience

Mind the Product

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

article thumbnail

How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

article thumbnail

The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Consumers are changing at a faster rate than they ever have, and of course we’re feeding that by instant everything. Georgie’s ‘Product Culture, Leadership and Fintech’ feature at Mind The Product. Review us on your podcast app so that we can use your feedback to be better. Quote of the Episode.

Startups 179
article thumbnail

The Black Mirror Test – Roisi Proven on The Product Experience [Rebroadcast]

Mind the Product

These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. The Black Mirror Test. Listen if you’d like to learn more about. Ethical frameworks for product development. Links mentioned in this episode.

article thumbnail

Small Business Marketing: Lessons Learned From COVID-19

The Product Coalition

Consumer behaviours during the pandemic have shown that automatic lifetime loyalty to a brand is a thing of the past, and sending the right message is crucial to a successful creative campaign. A brand’s worth is measured by its consumers’ trust and loyalty. The answer is ‘No’. Not ‘sell, sell, sell!’