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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Former Intercom product manager JP Pequito doesn’t spare the gory details in this post examining just how challenging it is to develop a platform, revealing the mistakes that can derail the best efforts to foster a healthy platform. Salesforce’s Mike Kreaden on how to build a platform to drive growth. Jeetu Patel, Box.

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. Product growth specifically makes the product available for free. What is product growth? They use their product as the selling point.

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How To (Actually) Calculate CAC

Andrew Chen

My good friend Brian Balfour (ex-vp growth at Hubspot) put together this incredible essays with details on how to think about it.]. Brian Balfour (ex-VP Growth at Hubspot): In everything from growth projections to company valuations, it’s common to use CAC and CPA interchangeably — but it’s wrong, and it can cost you.

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Close the Feedback Loop: Why Negative Customer Feedback is Most Important.

Usersnap

And moreover, how to translate the data into actions? Changing their mind is all about admitting your mistakes and showing them how and when you plan to fix it. Non-respondents are usually not affecting your business but there is a potential for future growth in this market as well,”. How to Create a Closed Feedback Loop?

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. What’s really happening beneath the surface of exponential growth curves. Phases of growth- why early companies focus on acquisition, but big companies focus on churn.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth.

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How to EFFECTIVELY manage young Product Managers

The Product Coalition

Why am I focussing on the word “business” here is because the PMs need to absolutely understand how the business works and how the Product (the experience, the tech behind it) is facilitating business growth? Do Not bring them in for your data work and call them PMs. Relying too much on intuition over data. Thank you, readers.