Taking Event Support from Sales Tactic to Product Strategy
Product Beautiful
AUGUST 24, 2016
As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.
Let's personalize your content