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The Making of Product Managers: Negar’s Story

The Product Coalition

This is a free sample story from my book The Making of Product Managers. Then she decided to acquire technical skills in web development to get closer to the product development process. As a marketer, she was used to being brought in after a product was already built to market its benefits. This discouraged her slightly.

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Crowdtesting – all you need to know

Usersnap

Do we have any smart solutions available? Successful brands globally are increasingly using Crowdtesting for flawless products. It is a cost-effective and real-world multi-platform testing approach. Industries are being disrupted by digital technologies today. It offers a global testing force at your service.

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Product Discovery at Scale

The Product Coalition

Challenge definition A challenge could be responding to customer feedback, introducing a proposition, or overcoming a technical problem. Exploration The first step after identifying the problem is to explore what solutions are available: What is already available in the market, and what is the product market fit?

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How to Keep on top of Trends that Matter to Product Managers

Department of Product

Or how about telling the execs at Microsoft Office that their model of selling physical boxes of Office software is a one way ticket to death by Google Workspace? It is extremely difficult (and probably not advisable) to attempt to stay on top of all trends. It’s impossible for one person to do. And not all trends matter.

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Intercom on Product: Keeping the momentum going as you scale

Intercom, Inc.

Every team has their own TPS reports and all that sort of stuff. The events of scale just conspire to slow you down, and there is this gravitational pull as you grow. And so, you decide to establish long-term technical ownership in the form of a team. For us in building software, that’s how fast we’re executing.

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How to Structure your Product Org to Optimise for Growth

Department of Product

Define your org structure There are many ways to organize product development. Each function (Engineering, Product, and Design) has their own reporting structure and organization. Sometimes it can help to have design report into product For reporting structure, I often recommend that Design report into Product.