Events Product launches Study Vision 
ProductPlan
OCTOBER 20, 2022
After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.
Andrew Chen
FEBRUARY 6, 2024
The role of disruptive platforms Sometimes when there’s a new breakthrough technology, as with what is happening in AI, or the Apple vision Pro, or Web3, it’s simply enough that the product has a “it works” feature. So what should you do instead? And later years this drove a significant amount of growth.
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The Product Coalition
MARCH 19, 2021
But if you don’t have a history of positive reviews and purchases to back your new product, branding becomes even more critical. Note: If there are other products on the market that are similar to your own, ask yourself what makes your product unique or better. How effective is the product?
Userpilot
NOVEMBER 20, 2022
A marketing roadmap is a structured timeline of events that communicates the marketing objectives and action plan. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion.
Userpilot
MARCH 8, 2021
In this post, we’re talking to Margaret about her journey from product management to building her own product, the challenges she experienced, and her product vision. First of all, could you tell us a few words about how you ended up becoming a product manager? What’s your product vision for Onoco?
Intercom, Inc.
DECEMBER 16, 2019
In a study from consulting firm TOPO , marketers reported that ABM improves upsell and cross-sell (81%), lifetime value (80%), and retention rate (75%), as compared to traditional tactics. These channels often include email, direct mail, phone, events, and live chat. Improved customer retention and expansion.
ProductPlan
JUNE 15, 2021
Just 36% of senior product roles are held by women, compared to 64% held by men. . According to a Harvard Business School study, 41% of women leave a decade after starting in tech, compared to 17% of men. . Read what women bring to product management. Studies show that gender diversity in teams produces better results.
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