Userpilot

MAY 17, 2021

Go ahead and skip directly to the product marketing KPIs list or continue to read if you’re just starting out and looking to understand more about what product marketing is first. What is a Product Marketing KPI metric? Product Marketing KPIs vs Product Marketing OKRs. What is a Product Marketing KPI metric?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

MARCH 23, 2021

We’ll take a look at what makes a good walkthrough and give you a few examples to give you inspiration. Some examples of companies that built successful walkthroughs with Userpilot are Postfity, Kontentino and Rocketbots. A huge KPI for the success of your interactive walkthrough is going to be the percentage of users who activate.

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Data Visualization 98

Alchemer Mobile

MARCH 26, 2021

Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) For example, do you want strictly quantitative feedback like NPS? Message centers. The fewer messages each customer receives, the more powerful each message becomes. Love Dialog.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

The Product Coalition

JULY 1, 2019

In practice companies struggle with settling for just one top KPI, and with good reason. North Star Metric, One Metric, top business KPI?—?are these are the familiar Key Performance Indicators (KPIs): Revenue, Net Income, Paying Customers, Active users, etc. Each message sent is therefore an increment of value.

KPI 90

KPI Data Visualization Workshop Analytic Tools 90

Alchemer Mobile

DECEMBER 27, 2022

Maybe your newest ad campaigns are sending the wrong message? It is an indispensable KPI because it indicates how many of your users have stayed loyal. This metric is difficult to grow organically; therefore, retention numbers should be a major KPI from day one. Churn rate is the opposite of retention rate.

Feedback Software 130

Feedback Software Research Software User Testing Customer Experience 130

The Product Coalition

MARCH 15, 2023

To calculate: How to track free trial conversion rates in UXCam Example of parameters to use to measure free trial conversion rates Add a report to your dashboards in UXCam to easily keep track of the number of users converting from a free trial to a subscription by using custom events. Don’t let your users make a mistake if you can help it.

Onboarding KPIs 121

Onboarding KPIs Analytic Tools Research Software Data Visualization 121

The Product Coalition

JULY 19, 2022

For example, in the airline industry, we have upgrades for frequent travelers, or in the hospitality industry, we have upgraded hotel rooms or upgrade them to premium for car rentals. For example, in the Airline industry, we can Add a hotel or rent a car at the checkout instead of booking them separately.

User Friction 119

User Friction Customer Experience User Testing Customer Feedback 119

Userpilot

MAY 13, 2024

In this article, we explain the definitions, types, examples, and best practices of customer feedback questionnaires to help you increase your response rate. Take a look at these examples to gain feedback on your: Onboarding. Example of a CSAT survey question. Example of an NPS survey for Campfire. For open-ended asks.

Customer Feedback 105

Customer Feedback User Testing Feedback Software Product Research 105

Folding Burritos

JANUARY 25, 2018

How’s that KPI doing?”. If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). What’s next?

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

Intercom, Inc.

APRIL 7, 2021

85% of customer service teams now offer proactive help, in the form of things like in-app onboarding , outbound messaging , or notifications. Take time to close, for example. Chat has passed phone support. 65% of customer service teams now offer support on chat , ahead of 60% of businesses offering phone support.

Onboarding KPIs 129

Onboarding KPIs Reporting Tools Customer Experience Data Visualization 129

Folding Burritos

FEBRUARY 13, 2018

The main goal was to show that by thinking about what , when and to whom we need to communicate , we can find different ways to get the message across without spending so much time on it. Goals / KPIs. What’s the current status of our goal/KPI? Goals/KPIs will have to wait for a future post.

Data Visualization 397

Data Visualization Reporting Tools Technical Review Customer Experience 397

Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. A retention metric tied to product usage (depth and frequency) is a better predictor of churn, and a more helpful KPI for teams to act on. Send message.

Data Visualization 119

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 119

Userpilot

JANUARY 16, 2024

Content creation : Generate persuasive and clear marketing messages that effectively communicate your product’s value. For example, let’s assume you’re a product manager for a collaborative story-sharing platform. Prompt : Can you share examples of successful user personas in various industries?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Intercom, Inc.

DECEMBER 12, 2019

Trepoint CEO Bill Carmody extols the virtues of offering value first , pointing to offerings like Gmail and the Android operating system as prime examples of products Google has “given away” on their journey to their now $926 billion market cap. Michael adds: “Slack is a really great example of this. In a recent piece for Inc.

Reporting Tools 169

Reporting Tools Research Software Onboarding KPIs Customer Experience 169

The Product Coalition

FEBRUARY 5, 2019

Any delay in analyzing or reporting on these KPIs will render the analysis useless, because it’ll be too late to troubleshoot. Here are some of the KPIs that real-time analytics tracks best. Real-Time Analytics KPI #1: Crashed Sessions Where will you be when your app crashes?

Data Visualization 60

Data Visualization Analytic Tools Customer Feedback Customer Experience 60

Userpilot

JANUARY 17, 2023

However, when you replace the white space with personalized messages, templates, guides, and onboarding checklists , you can help users get a head start when they sign up and accelerate their journey. Return on investment (ROI) is the most famous KPI. Then ask them to upgrade with a personalized message. Return on investment.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

FEBRUARY 29, 2024

A path analysis example in Userpilot. A KPI overview dashboard from Tableau. Amplitude’s analytics platform allows business users to track their performance and compare it against their KPIs , showing how well or poorly things like marketing campaigns, for example, are performing vis-a-vis expectations. Automation.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JUNE 11, 2021

This helps you improve your marketing messages, and combining this information with the overall user activity data helps you craft better user personas. This helps you craft better marketing messages. 9 KPIs to track through your SaaS analytics. KPI #1: Average Revenue Per User (ARPU). KPI #4: Expansion MRR rate.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MAY 8, 2023

Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market. Product challenges Product health metrics are one of the most important KPI sets to track when running SaaS businesses.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JUNE 15, 2022

Your customer success team can use in-app notifications, contextual in-app messages, and NPS surveys to boost NRR. Now let’s calculate the GRR rate for May using values from the previous example. In-app messages are perfect for getting users to upgrade their subscriptions. Gross Revenue Rate calculation.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Revulytics

JANUARY 29, 2020

As product usage analytics deliver a growing stream of data and insights into product team dashboards, user retention metrics have become an increasingly reliable KPI to measure customer, product, and company health. While this has long been the case for SaaS it is becoming increasingly important for B2B on-premise software, too.

Customer Experience 70

Customer Experience Data Visualization Onboarding KPIs Customer Feedback 70

Userpilot

FEBRUARY 21, 2022

Identifying these groups will determine your target audience and steer your messaging, the choice of media, and the tactics you will use for your SaaS product launch. Here’s an example of what to include in your user persona description: job title. Here’s an example of what a Product Hunt launch plan could look like.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Mixpanel

OCTOBER 17, 2022

For example, we can identify multiple user segments based on multiple use-case areas and pinpoint different objectives for us to be successful with those different segments. We started targeted campaigns using cohorts generated in Mixpanel that went on to be distributed through customer messaging. What does this look like?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a PM responsible for your company’s new business messaging and collaboration product. A retention metric tied to product usage (depth and frequency) is a better predictor of churn, and a more helpful KPI for teams to act on. Send message. A lofty goal! Adjust settings.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 52

Revulytics

SEPTEMBER 18, 2019

Here’s one of my favorite examples. On the surface, A/B testing is so tangible and the key message is so easy — we can find out which is better – that people do fancy A/B testing just for the sake of it. When you think about moving a significant KPI, also think about your Key Failure Indicators (KFIs). Actually, no.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

AUGUST 29, 2022

Customer sentiment is a key performance indicator (KPI) that reveals how customers feel about a brand, product, or service. Unlike other quantitative KPIs, such as customer satisfaction (CSAT) and Net Promoter Score (NPS), this is a qualitative metric. What is customer sentiment in SaaS? It can be positive, negative, or neutral.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

The Product Coalition

JULY 8, 2020

Let’s take an example. Example: ask for feedback 48 hours after signup or right after checkout. Measure experience KPIs. Example: sign up process, application speed, support quality, ease of navigation… Get better insights. Example: measure onboarding satisfaction from 1 to 10 over 3 weeks. NPS ( what is an NPS? )

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

NOVEMBER 23, 2023

User acquisition cohorts consist of customers who signed up for the product or purchased a subscription within the same time period, for example, a week. For example, acquisition cohorts or users who engaged/didn’t engage with a feature. For example, how many users who use one feature have returned and used another feature?

Analytic Tools 52

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 52

Userpilot

APRIL 19, 2022

Looking for upselling examples that you can apply in your SaaS to drive growth with account expansion ? Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. Expansion MRR is the main KPI to track revenue growth you gain from current customers through upsells, add-ons, and cross-sells.

Analytic Tools 98

Analytic Tools Onboarding KPIs User Testing Customer Experience 98

Userpilot

JANUARY 23, 2023

In this article, we’ll discuss everything you need to know about customer success OKRs, including 20+ examples of how they can be used effectively. – Contextually prompt upgrades with in-app messaging. ” KPI vs. OKR. Let’s consider some examples. – Offer trials for premium features.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

The Product Coalition

MAY 14, 2019

Looking from a product manager’s perspective, the most critical KPI for any app is its conversions. The same Forbes article quotes the example of Mindclash, a trivia app. Nudge them with timely in-app messages which are non-intrusive and use personalised push notifications to provide info on offers or rewards.

Analytic Tools 60

Analytic Tools Customer Experience Product Research Data Visualization 60

Mind the Product

JULY 18, 2017

Tests can affect many teams, from customer support (who get questions from puzzled users) to CRM (who need to adapt their messaging). Usually if you want to see at a glance which variant performs better on a particular KPI (and by what order of magnitude) a chart does this better than a table. Analyse the results of A/B tests.

User Testing 163

User Testing Product Research Testing Feedback Software 163

The Product Coalition

JULY 13, 2021

WhatsApp uses it for displaying messages and provides an option to reply as well. News notifications & live scores are the best examples. Although CTR doesn’t change much, there is an indirect impact on KPIs. A large font, share button and a full-size image. Online recharge apps use it to render offers and plans.

Customer Experience 133

Customer Experience User Testing Advertising Differentiation 133

Amplitude

JULY 11, 2019

Lead by example and make a point to include charts when you share project update or team update to the company. Creating an internal Data Dictionary or Taxonomy Guide (example below) is a key part in enabling others to use more numbers. One example of a process my customer uses: Add new event: mark red.

Data Visualization 65

Data Visualization Onboarding KPIs Government Customer Feedback 65

The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. STRONG answer : Creativity regarding the format or the message with a direct link with user’s emotion and problem. WEAK answer : Something unrelated and/or on the wrong target.

Weak Development Team 60

Weak Development Team Product Research User Testing Research Software 60

Userpilot

JANUARY 16, 2023

That said, you don’t have to limit this KPI to new features since even older features in your product may be underperforming in the time-to-adopt department. For example, product managers who use your software don’t need to know about features that aren’t relevant to their JTBD. Activated: Give a quick win.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

ProductPlan

NOVEMBER 20, 2020

But just as important are the training sessions, how-to videos, and messaging that customers (should) receive. Whether it’s an in-app transaction, an enterprise sale, or an e-commerce purchase, the product team will likely chalk that up as a victory and another tick on a KPI. Accounting.

Onboarding KPIs 52

Onboarding KPIs User Testing Customer Experience Product Research 52