Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp.

Vision 345

Vision User Testing Product Research Research Software 345

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

User Testing 101

User Testing Research Software Market Research Product Research 101

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Product Management University

DECEMBER 11, 2024

Itll probably take you longer to verify the information and the sources than it took to complete the market analysis. Now all you have to do is ask AI to format the information into something thats easily consumable for your stakeholder audience and do it in the proper tone, for example, formal corporate speak, or a more conversational voice.

Product Manager 130

Product Manager Product Management User Testing Management 130

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 31, 2024

A well-developed strategy sets the direction and focus for the product development process and facilitates a seamless public launch. A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. Let’s explore: What a persona is and its importance in product management. User persona example.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 23, 2024

Are you in need of some MarTech stack examples to inspire your own? Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JUNE 14, 2023

The product feature request survey to let customers provide feedback and ideas for new product features. Product-market fit survey to collect customer feedback to assess the relevance and importance of a product or feature. For example, you have recently implemented a significant update in the UI of your product.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Need-based segmentation in Userpilot.

Data Visualization 109

Data Visualization Analytic Tools Reporting Tools Research Software 109

Userpilot

JULY 6, 2021

That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. We'll also look over some standout examples of SaaS product growth strategies that hopefully will inspire you. What is a SaaS product growth strategy? Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

APRIL 29, 2024

For example, age or product usage patterns. A market segmentation survey is a market research tool. Different use cases of segmentation + example questions in SaaS How many types of segmentation do you know? Let’s have a look at a few, along with question examples.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. We share a user persona template, an example persona, and also helpful tips to follow when creating personas. User persona example for Userpilot.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What are the stages of product positioning? Analyze the research and answer the key questions.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Successful product launches stand on the back of an effective GTM strategy. GTM Strategy vs Marketing Strategy – What’s the Difference?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

NOVEMBER 18, 2021

It can sometimes be difficult to come up with Aha Moment examples from scratch for your business, since it's quite an abstract topic. We've listed Aha Moment examples from Demio, Pipedrive, Mailchimp, and Calendly to give you some inspiration. Aha Moment examples from other businesses. Aha Moment example #1: Demio.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

SEPTEMBER 12, 2022

tNPS helps you figure out the sources of customer satisfaction so that you can recreate them in other areas as well as enhance product marketing. A score greater than 70 suggests that you have loyal customers who are actively referring your product to others. Transactional NPS surveys examples. How to calculate the tNPS?

Feedback Software 98

Feedback Software Product Research Onboarding KPIs User Testing 98

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, 71% of customers now expect far more personalization than before.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

DECEMBER 17, 2021

Here’s a list of the most used pricing types, illustrated with examples from real successful businesses. Flat-rate pricing is the most straightforward method of selling a SaaS solution since you offer one product and its features for a flat monthly price. QuickBooks is a prime example of how to divide features.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52