Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing strategy vs. traditional marketing strategy.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. What is a customer success strategy?

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Research Software 91

Research Software Strategy Customer Experience User Testing 91

Userpilot

APRIL 21, 2024

If you’re confused about how to reduce support tickets, here are 15 proven strategies to help you out: Personalize your onboarding guidance so customers are better equipped from the start. Communicate product news with in-app messages so customers don’t inquire about them via tickets.

Feedback Software 101

Feedback Software Analytic Tools Data Visualization Customer Feedback 101

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests. In Userpilot, you can use AI to create microcopy for in-app messages and onboarding flows. What is microcopy UX?

Analytic Tools 103

Analytic Tools Feedback Software UX Data Visualization 103

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that. Here’s the $1 million question. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. For example, this is how Asana could have tested the Goals features before building it. Your website or in-app messaging system can be used to conduct a fake door test for potential customers or existing users.

Feedback Software 97

Feedback Software User Testing Product Research Customer Feedback 97

Userpilot

APRIL 19, 2022

Looking for upselling examples that you can apply in your SaaS to drive growth with account expansion ? Upselling for SaaS requires engaging with your users at the right moment with the right in-app message. Good Upselling Examples we cover: Slack uses well-timed in-app messaging to turn free users into paying customers.

Analytic Tools 96

Analytic Tools Onboarding KPIs User Testing Customer Experience 96

Userpilot

AUGUST 15, 2022

Examples of micro goals include understanding your audience, determining your product proposition and messaging , and improving your PQL conversion rate. Examples of macro goals include increasing product adoption , reducing churn, and product internationalization. Micro goals examples. Micro vs macro goals.

Product Marketing 96

Product Marketing Feedback Software User Testing Marketing 96

Intercom, Inc.

SEPTEMBER 26, 2018

This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. Make it relevant.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 159

Branding Strategy Feedback Software Research Software 159

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. What is behavioral segmentation?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Product Management University

OCTOBER 19, 2023

Here are a three examples of recent press release headlines for new products/features. With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. company name1] and [company name2] partner to empower manufacturing supply chains with automation.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 97

Feedback Software User Testing Research Software Customer Feedback 97

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? And what examples can get your micromarketing campaign started?

Research Software 94

Research Software User Testing Strategy Customer Experience 94

Userpilot

SEPTEMBER 20, 2022

Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. We’ll also consider some famous SaaS word-of-mouth marketing examples.

Feedback Software 89

Feedback Software Branding Customer Experience User Testing 89

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 92

Product Research Data Visualization User Testing Research Software 92

Userpilot

SEPTEMBER 14, 2023

The dunning strategy starts by notifying the customer of the billing issue and then begins the payment recovery process. Here are a few examples of when you might opt to send dunning emails to a customer: Subscription renewal. Time-based. How to write a successful dunning email? Source: Baremetrics.

Analytic Tools 92

Analytic Tools Data Visualization Customer Experience User Testing 92

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 98

Feedback Software Messaging User Testing Customer Feedback 98

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? Conclusion.

Positioning 101

Positioning User Testing Product Research Data Visualization 101

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. Seems so…obvious?

Feedback Software 97

Feedback Software Positioning Reporting Tools Strategy 97

Userpilot

OCTOBER 24, 2023

From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. Monthly active users (MAUs), gigabytes of storage (GB), and data points per minute (DPM) are a few examples of units that can be used to track/limit product usage or get customers to upgrade their plan.

Analytic Tools 102

Analytic Tools Data Visualization Reporting Tools User Testing 102

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Since you need the right tools to follow a customer insights strategy.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Research Software 92

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy.

Research Software 97

Research Software User Testing Strategy Customer Experience 97

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Remember, teachers are pros at spotting misinformation, so make sure your message is honest and well-researched. When it comes to marketing, sometimes the answer is as simple as child’s play.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. And examples your company can use for inspiration. Many marketers adopt a content marketing strategy because of the many benefits their companies get from it.

Product Marketing 97

Product Marketing Marketing Research Software Feedback Software 97

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97