Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product. In-app messaging has the added benefit of context.

Feedback Software 75

Feedback Software Messaging Customer Communications Customer Experience 75

Userpilot

FEBRUARY 20, 2024

TL;DR Targeted email marketing is a strategy focusing on sending personalized emails to segments of your audience based on their unique characteristics and behaviors. Create personalized marketing messages : Craft messages that address the recipient’s needs, preferences, and journey stage.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization User Testing 90

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 92

Feedback Software Messaging Customer Feedback Customer Experience 92

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. What is a freemium strategy? Book the demo !

Feedback Software 84

Feedback Software Analytic Tools User Testing Strategy 84

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. What is a customer success strategy?

Feedback Software 96

Feedback Software Analytic Tools Customer Experience User Testing 96

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Product marketing strategy vs. traditional marketing strategy.

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

APRIL 21, 2024

If you’re confused about how to reduce support tickets, here are 15 proven strategies to help you out: Personalize your onboarding guidance so customers are better equipped from the start. Communicate product news with in-app messages so customers don’t inquire about them via tickets.

Feedback Software 99

Feedback Software Analytic Tools Data Visualization Customer Feedback 99

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests. In Userpilot, you can use AI to create microcopy for in-app messages and onboarding flows. What is microcopy UX?

Analytic Tools 101

Analytic Tools Feedback Software UX Data Visualization 101

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Read on to see what they’re doing right and why their strategies are so effective. This section goes over 15 customer retention examples.

Feedback Software 94

Feedback Software Customer Experience Customer Feedback Data Visualization 94

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

MAY 17, 2022

We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. For example, this is how Asana could have tested the Goals features before building it. Your website or in-app messaging system can be used to conduct a fake door test for potential customers or existing users.

Feedback Software 96

Feedback Software User Testing Product Research Customer Feedback 96

Intercom, Inc.

SEPTEMBER 26, 2018

This is where having a solid customer engagement strategy comes in. This means crafting a message strategy that truly engages its recipients on a regular basis. Below, we share key best practices for customer engagement, the anatomy of a good message, and a few examples to get your juices flowing. Make it relevant.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

OCTOBER 26, 2023

We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Contextual in-app messages are a great tool to drive feature discovery and adoption. What is the product-led growth strategy?

Analytic Tools 88

Analytic Tools Feedback Software Product Research Data Visualization 88

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 97

Feedback Software Analytic Tools Customer Experience User Testing 97

Userpilot

MARCH 10, 2024

In this article, we’ll take a closer look at different examples of behavioral patterns. Examples of user behavior patterns include deferred choices, progressive disclosure, safe exploration, instant gratification, and more. A quick funnel analysis reveals that new users drop off before they send the first message in the app.

Data Visualization 95

Data Visualization User Testing Customer Feedback Customer Experience 95

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 96

Feedback Software User Testing Research Software Customer Feedback 96

Userpilot

SEPTEMBER 14, 2023

The dunning strategy starts by notifying the customer of the billing issue and then begins the payment recovery process. Here are a few examples of when you might opt to send dunning emails to a customer: Subscription renewal. How to write a successful dunning email? Source: Baremetrics.

Analytic Tools 89

Analytic Tools Data Visualization Customer Experience User Testing 89

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

JANUARY 29, 2023

What do good product experience examples have in common? It also examines some good customer experience examples and how you can design one. Some notable customer experience examples include: Userpilot uses a dedicated product adoption school to familiarize users with its niche and product features. What is product experience?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

AUGUST 15, 2022

Examples of micro goals include understanding your audience, determining your product proposition and messaging , and improving your PQL conversion rate. Examples of macro goals include increasing product adoption , reducing churn, and product internationalization. Micro goals examples. Micro vs macro goals.

Product Marketing 94

Product Marketing Feedback Software User Testing Marketing 94

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. What is behavioral segmentation?

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

MARCH 23, 2023

But what are some contextual onboarding examples that could inspire you to implement it? TL;DR Contextual onboarding is about guiding users through a software application, product, or service by providing the right message, to the right user, and within the right context. The right user. The right time.

User Testing 80

User Testing Customer Experience Data Visualization Demo 80

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 97

Feedback Software Analytic Tools Research Software User Testing 97

The Product Coalition

MARCH 9, 2022

The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views.

Branding 159

Branding Strategy Feedback Software Research Software 159

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. The Nike brand, for example, is an inspirational brand designed for high-achieving athletes.

Product Research 89

Product Research Data Visualization User Testing Research Software 89

Userpilot

OCTOBER 24, 2023

From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. Monthly active users (MAUs), gigabytes of storage (GB), and data points per minute (DPM) are a few examples of units that can be used to track/limit product usage or get customers to upgrade their plan.

Analytic Tools 99

Analytic Tools Data Visualization Reporting Tools User Testing 99

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

Dear Strategy

SEPTEMBER 15, 2021

For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.

Messaging 52

Messaging Product Strategy Strategy Blog 52

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging. Not really, no. Not really, no.

Feedback Software 95

Feedback Software Messaging Onboarding KPIs Customer Communications 95

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Get a Userpilot demo and build in-app launch messages without having to code. How do you create one?

Research Software 96

Research Software Onboarding KPIs Product Research User Testing 96