Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

MARCH 10, 2024

In this article, we’ll take a closer look at different examples of behavioral patterns. TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. Behavioral analysis aims to identify these trends to improve the user experience. It helps boost retention and drives customer loyalty.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Experience 105

Userpilot

APRIL 21, 2024

If you’re confused about how to reduce support tickets, here are 15 proven strategies to help you out: Personalize your onboarding guidance so customers are better equipped from the start. Communicate product news with in-app messages so customers don’t inquire about them via tickets.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Add it to the UI and tell users it’s new.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? In this article, we handpicked retention examples from some of the most successful SaaS companies in the world. Read on to see what they’re doing right and why their strategies are so effective. Trello did it when they got to 10 million users.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Data Visualization 98

Userpilot

OCTOBER 1, 2022

Notification UX is critical for the success of your communication strategy and customer experience. In fact, a bad notification user experience can ruin the whole product for the user and even cause churn. Let users have more granular control over your app’s notifications. What are notifications?

Customer Experience 98

Customer Experience User Testing User Experience Customer Feedback 98

Userpilot

OCTOBER 26, 2023

We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Nevertheless, PLG tactics can massively improve user experience in such products. And how can you overcome them?

Analytic Tools 103

Analytic Tools Feedback Software Product Research Data Visualization 103

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. Segment users using event properties in Userpilot.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Events 98

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. Examples of AI in marketing abound all around us today.

Data Visualization 90

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 90

Userpilot

MARCH 23, 2023

Contextual onboarding is the best way to keep users engaged with your product. But what are some contextual onboarding examples that could inspire you to implement it? Implementing a contextual onboarding process is beneficial to shortening Time to Value, reducing friction, increasing engagement rates, and improving user retention.

User Testing 96

User Testing Customer Experience Data Visualization Demo 96

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Use contextual automated in-app messages to cross-sell to engaged users.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JANUARY 29, 2023

What do good product experience examples have in common? In the era of unprecedented customer power, good customer experience is the key to successful product growth. This article considers what product experience is. It also examines some good customer experience examples and how you can design one.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Data Visualization 98

UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? They represent a product’s user experience, which is hard to quantify.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

AUGUST 15, 2022

Examples of micro goals include understanding your audience, determining your product proposition and messaging , and improving your PQL conversion rate. Examples of macro goals include increasing product adoption , reducing churn, and product internationalization. Micro goals examples. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. The Nike brand, for example, is an inspirational brand designed for high-achieving athletes.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It is also one of the central goals of the user experience design process. It also explores 15 strategies that help UX designers build trust in potential users. What is user trust? Why is user trust important in UX?

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Userpilot

JANUARY 12, 2023

Looking for behavioral segmentation examples that drive conversions at different customer journey stages? We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. What is behavioral segmentation?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JUNE 14, 2023

Bug report survey to collect feedback on bugs, issues, or technical glitches to improve user experience. Increase customer satisfaction by actively listening to customers’ words and closing the feedback loop by taking actionable strategies. It acts as a structured approach to capturing the sentiment of your users.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

OCTOBER 31, 2023

Take Shopify for example: Source: Shopify. Take Zoom for example: Source: Zoom. If you want to add some urgency into the mix, then you could structure annual discounts as limited-time offers or only offer them to users who are currently lingering on the free plan. Take Hotjar for example: Source: Hotjar.

Feedback Software 103

Feedback Software User Testing Customer Experience Data Visualization 103

freshtrax

FEBRUARY 9, 2024

The rapid evolution of generative AI is revolutionizing branding strategies. This article explores the profound impact and potential of how generative AI is being used for branding, with real-world examples. This novel approach showed how generative AI interprets everyday products and explored the potential of AI in brand strategy.

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

Userpilot

APRIL 7, 2023

In this article, we’ll go through 9 types of survey questions and their examples that can help you get insightful feedback about your products and user experiences. These questions allow users to describe something in their own words without any limitations from the survey. Open-ended question examples 1.

Customer Feedback 96

Customer Feedback Data Visualization Feedback Software User Testing 96

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Trigger the guidance in real-time, based on user behavior.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

MAY 6, 2024

Product usage data captures how users interact with the product to inform development and engagement strategies. Psychographic data on attitudes, interests, and values allows tailoring products and marketing to resonate with users’ lifestyles. Use profile data to create strategies enhancing customer experience.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? This article shows you eight examples and lessons to learn from each. Customer relationship management (CRM) refers to the strategies, processes, and technologies used to build and maintain relationships with customers. But that’s not all.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97