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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Types of customer satisfaction surveys and their use.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
When a student wanted to change their email address, for example, we had to update their email address in Teachable, update the calendar event, unsubscribe their old email and subscribe their new email to the course emails in Mailchimp, revoke their Slack access through their old email address, and re-invite their new email address.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. Launching a new product. Below’s an example from Airtable.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your product management and UX analysis approach. Even though they’re the ones using the product. How to start your UX analysis.
Last week, I shared that we often get asked, Do API teams need to do discovery ? Customer-facing APIs are products. And just like any product, if we dont do good discovery, well have gaps in our offering. You want customers to get value from your product as quickly as possible. Alright, lets dive in.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. Product management is unfair.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Automation is also streamlining many routine design tasks, allowing designers to prototype and analyze user research muchfaster. Finally, we have user research analysis.
As a product manager, I’ve come across all the common obstacles to creating personas. Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points.
Messages that Matter Messages that Matter Involve partners early and often throughout creation of your productmessaging! It is the key to getting partners to embrace and amplify your B2B software productmessaging. They can tell you the truth about product strengths and weaknesses. 1 target buyer?
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. But within a month, she felt like she was treading water.
Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions? Mostly through email campaigns We struggle to act on user behavior data With targeted in-app messages You’re ready to master Behavioral Segmentation. Basic analytics (e.g.,
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
Wouldn’t it be great to see all user interactions with your product as they happen? By showing how users interact with different elements on the page or product screen, session replays provide product teams , designers, and marketers with valuable insights into user behavior. Every click, scroll, hover, or keystroke?
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Example of LightRights Apple search ad.
According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. You must find the right balance of strategies that bring immediate results while driving long-term product growth. Subscribing to your product ( converting from a trial user ). What is an app conversion?
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? Use welcome surveys to identify users’ jobs to be done and use cases. For example, let’s say your team is developing new project management software for small- to medium-sized businesses.
A customer expansion strategy is a playbook for increasing the revenue from your existing customers, for example, by selling them additional products and services or encouraging them to upgrade to higher plans. To realize the full value of the product, users need to upgrade. What is a customer expansion strategy?
Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Your current tools and strategies determine the next best step for improving your lifecycle messaging. Stop guessing and start delivering the right message at the right time. In PLG, the product itself is the growth engine.
Accessibility ensures that people with diverse abilities can effectively use and interact with digital products. This blog will cover accessibility in UI/UX design, starting from the basics and progressing to advanced techniques, with practical solutions and live examples. A more inclusive product allows for a greater potential market.
Youll hear the same generic list: improve onboarding, send push notifications, or show in-app messages. In this post, Ill break down 8 strategies that move the needle, with real examples from apps that have figured it out. Micro-feedback: Catch frustration early with short, in-context surveys. Did they build a habit?
According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value.
Most product teams get mobile app analytics wrong. For a productivity app, tracking distraction-free usage patterns, instead of just the total time spent, helps confirm that your users are achieving the end goal that your app was designed for. For example, Headspace users don’t want meditation features; they want to feel calmer.
In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. SaaS (Software as a Service)Websites Purpose: SaaS websites aim to convert visitors into users by showcasing the products value, features, andpricing.
Which productfeedback software should you choose for your SaaS? In this round-up, I cover 21 of the best productfeedback software solutions. In this round-up, I cover 21 of the best productfeedback software solutions. The choice is tough because there’s no single tool that covers all use cases.
That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). The SaaS user onboarding process is the guidance that users go through from the moment they sign up for a software product. Miro Miro’s onboarding process is simple.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations. While the SERVQUAL model is often used in customer service, it’s just as valuable for product managers aiming to build seamless, end-to-end product experiences.
User engagement metrics measure how actively and effectively users interact with a platform, product, or service. Number of activeusers The number of unique users who engage with a product or service in a single day/week/month. This is a versatile metric that works for almost all types of products. e-learning, businesstools).
This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. There are no inbox filters, no distractions, just a direct line from your message to their attention. It matters whether the user opened the message, tapped it, and took action inside the app.
Reaching users with the right message at the right time. How do you currently segment users for onboarding messages? We send the same messages to all new users. Userpilot empowers you to send targeted, behavior-driven messages—like tooltips, modals, and banners—without writing any code. Product usage insights in Mixpanel.
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. In today’s fast-paced product environment, success doesn’t happen in silos.
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