The Product Coalition

DECEMBER 23, 2021

Guest post by Mark Mayo, Senior Quality Engineer at Terem Technologies This is the process of writing code and using tools to automate the user interface (UI) testing of front-end components of websites, desktop applications or mobile applications. But, getting it right goes beyond the coding of the tests and the tools you use.

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Userpilot

DECEMBER 7, 2022

A/B tests are a well-known technique for testing UX elements but is it the only one? Are there any alternatives to A/B testing for product managers ? A/B tests are experiments in which you present two different versions of your product to an even number of users and check which of them performs better. Interested?

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User Testing Analytic Tools Feedback Software Research Software 96

Mind the Product

MARCH 13, 2020

The MVP exemplifies conflict management; it’s something we build when choosing to test an idea in order to learn, even though we risk failure or unwanted cost. The second is intellectual, a product person who uses evidence and runs AB tests to say what is true or what is not. The Path of Least Resistance.

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User Testing KPI Data Visualization Vision 140

AB Tasty

FEBRUARY 28, 2020

When it comes to feature testing, you’re in a bind. You know that every new feature you develop is, at best, an educated guess about what your real-world users want from you. This article was originally posted on AB Tasty as Rapid Rollbacks: A Product Manager’s Best Friend.

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The Product Coalition

NOVEMBER 29, 2022

The most obvious differences are when it comes to prioritizing features to improve product quality, however, mobile devices and related client scenarios lead to changes in the attributes of the product manager’s role, which we’ll discuss below. Measure and analyze the adoption of new features. Hidden features are not allowed.

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Analytic Tools Research Software Data Visualization Technical Review 122

Mixpanel

MARCH 22, 2024

Product analytics makes it possible to identify trends and patterns in how users are engaging (or not) with their services, which can then be used to inform business decisions like adding or dropping product features or promoting sales and marketing strategies. Targeting unactivated users A key group of users to monitor is unactivated users.

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Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 40

Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Avoid this.

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The Product Coalition

JANUARY 12, 2023

A product team typology is much more diverse than a project team : UX activities (such as discovery and building a compelling experience), Data activities (such as measuring quality and adoption or doing AB testing), Validation activities (such as watching users’ funnels and logs, organizing user tests, etc.) use an acid test.

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Product Research User Testing Weak Development Team Customer Experience 130

Modus Create

JULY 30, 2021

Evaluative research methods are used to: Test a hypothesis. Evaluate a feature or product’s value to the user. Also, be sure to pilot test your survey before launching. Ideally, the survey should be tested until you no longer find any issues for multiple respondents. . Usability Testing. A/B Testing.

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User Testing Product Research Research Software Customer Feedback 98

AB Tasty

MARCH 3, 2024

Another important feature is hidden even further on the right of the horizontal axis. That’s why we use a specific test, the Mann-Whitney U test , that’s adapted for this kind of data. That’s why at AB Tasty, our philosophy is not only about providing top-notch software but also Customer Success accompaniment.

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Software Review Systems Review B2C Technical Review 52

The Product Coalition

MARCH 29, 2021

So while preparing for the ProductTank Rotterdam panel discussion, I decided to take the time and actually write a piece about “Killing Product Features”, sharing my learnings, since this is something that product people come across and usually feel quite stressed with handling it. How do features build up anyway?

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The Product Coalition

JULY 28, 2020

Product Analytics: Mixpanel event listing and analysis of product usage Google Analytics (GA) strategy for sales conversions Full Story/Heap/Segment.com session analysis to measure user behavior AB Testing and UX Enhancements based on data Product/UX Health Dashboards ( read about this here ) 4. Quality Assurance/Testing l.

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Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

OCTOBER 30, 2019

AB Testing A/B testing allows you to conduct experiments with two variants. A great A/B testing SDK should be reliable and have a good reporting structure. This slows the speed and amount of tests down. You don’t want one of your tests to negatively impact your app performance.

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Analytic Tools Data Visualization Feedback Software User Testing 88

Nulab

JUNE 22, 2022

These changes can be anything from minor tweaks to the design or functionality of a product to new features that make it more user-friendly. In this case, you might use incremental innovation to add new features or improve existing ones, making your product stand out from similar offerings. When you want to test new ideas.

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User Testing Customer Experience Feedback Software User Friction 84

Userzoom

JULY 9, 2019

How much impact can one tiny, little feature on a webpage really have? Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Why should you A/B test?

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UX Studio

FEBRUARY 2, 2022

User testing and recruiting tools Naturally, I have to start with user testing and recruiting tools. You can even test websites, mobile apps and record everything. Notably a customer feedback software, their key features are great for designers. Let’s have a look at them. Even a total newbie will find it simple to use.

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Research Software Analytic Tools Feedback Software Data Visualization 59

Mixpanel

OCTOBER 27, 2021

We accomplish this by keeping the platform straightforward to use; rather than packing in a ton of features to make trivial stylistic decisions that can be distracting or stressful, Promo’s platform allows users to simply focus on their message. I also check the AB tests we have running to see how new features are behaving.

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Customer Experience Data Visualization Reporting Tools Research Software 98

Mind the Product

MARCH 14, 2017

Even if a visual design is not explicitly specified for a feature, engineers will end up designing as a byproduct of engineering. He argues that you could AB test your way to a local maximum, but quality design is a way to leapfrog and get out of that local optimisation and into something new. Informed v.s.

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Amplitude

FEBRUARY 22, 2018

Using this data, the team made strategic product changes to promote more engaging features. Amplitude allowed the team to enable deeper and faster explorations into AB testing results of feature changes that were geared towards increasing engagement and impact. View this Customer Story as a PDF.

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Data Visualization Customer Experience User Testing Customer Feedback 70

Oren Steinberg

MAY 3, 2018

Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Why do we base product KPI on data to begin with . Or, even help attract new types of users?

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KPI User Testing Product Research Product Strategy 64

The Product Coalition

OCTOBER 3, 2017

Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data. Why can data generated KPIs limit your product? Or, even help attract new types of users?

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KPI User Testing Product Research Product Strategy 60

The Product Coalition

APRIL 15, 2019

The categories are: Product Roadmaps Project Management Product Analytics User Research Experience and Feature Design User Communication A/B testing and rollout Let’s dig into each of these categories. The better tools can be configured to automatically apply your preferred product prioritisation framework to the features you enter.

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Data Visualization Analytic Tools Research Software Feedback Software 60

PMLesson's Ace the PM Interview

AUGUST 19, 2020

A/B testing is one of the most important parts of user experience research that is conducted by most companies. As such, aspiring PMs should expect to be asked several questions on A/B testing and should be prepared to answer them fully. We even have a lesson dedicated to A/B testing in our PM interview course, check it out here!

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User Testing Product Research Testing Customer Experience 52

The Product Coalition

JULY 1, 2019

Other Growth Many of the neobanks are employing AB Testing and Feature Toggling as part of their stack, using tools like Google Optimize 360 , CrazyEgg and Optimizely. Others, somewhat surprisingly, didn’t feature this. LinkedIn was most likely down to the customer they were targeting. It might be a quick win.

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Analytic Tools Data Visualization Research Software Reporting Tools 60

Usersnap

APRIL 15, 2020

HD’s search function has always produced far more relevant results than Lowes in my tests. (I A/B testing either takes too long or doesn’t work at all. Q: When doing roadmap planning I often have to decide between removing friction or building a cool new feature. Roger: Smart companies are always testing.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Mixpanel

AUGUST 3, 2023

You’re not guessing or assuming that users convert because of X feature or Y event journey. Attribution and audience analysis are notoriously complex, and even though GA4 touts them as features, it doesn’t truly solve these challenges. (And it’s also possible to be surprised by what you find within product analytics. You never know!)

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

You’re not guessing or assuming that users convert because of X feature or Y event journey. Attribution and audience analysis are notoriously complex, and even though GA4 touts them as features, it doesn’t truly solve these challenges. (And it’s also possible to be surprised by what you find within product analytics. You never know!)

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Analytic Tools Data Visualization Customer Experience User Testing 52

The Product Coalition

APRIL 2, 2022

Innovation implies risk, and we know many ways to minimize it, but there is nothing riskier than not having new ideas to test. We are tempted by new features or following the next shiny thing (or dark mode) when changes in the way of working can have the same or even better benefits. you can test more changes faster.

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The Product Coalition

SEPTEMBER 4, 2019

For example, a B2B product for developers might need a PO/PM with great technical skills while a pure marketing B2C product with low tech features might not. The participant might speak about tools like AB testing, prototypes, data analysis, personas… Strategy What is the worst idea you’ve ever had or your biggest mistake?

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Amplitude

AUGUST 29, 2018

We’ve extended the holding constant capability in Funnels to the Time to Convert, Frequency, and AB Test metrics. When launching new features or versions of your product, one of the most important checklist items for any team is ensuring you haven’t broken any critical experiences or core flows in your product.

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Data Visualization User Testing Customer Experience Customer Feedback 40

Mixpanel

AUGUST 3, 2023

You’re not guessing or assuming that users convert because of X feature or Y event journey. Attribution and audience analysis are notoriously complex, and even though GA4 touts them as features, it doesn’t truly solve these challenges. (And it’s also possible to be surprised by what you find within product analytics. You never know!)

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

FEBRUARY 13, 2020

It also features a feedback widget so you can collect more qualitative data as well. You can personalize onboarding for each user, driving activation and encouraging feature adoption. Toonimo offers a range of different features to help you onboard and train employees who may be new to your product. Contextual onboarding.

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Analytic Tools Feedback Software User Testing Data Visualization 59

Userpilot

OCTOBER 12, 2023

A/B testing tools take that to the next level by letting you test two versions of a product flow, web page, or landing page, then see how the different versions perform. TL;DR A/B testing tools should have a visual editor, segmentation capabilities, analytics dashboards, and support multiple test types. A/B testing types.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Userpilot

NOVEMBER 24, 2023

Userpilot is a digital adoption platform (DAP) with strong CRO tools to boost conversions like user behavior tracking, funnel analysis, and A/B testing. Starts at $39/month) Heap is a digital insights platform that provides customer analytics with features like conversion rate calculation, customer journey maps, and advanced data heatmaps.

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UX Studio

MAY 20, 2019

It features a Microsoft study that found that our attention span had dropped from twelve seconds in 2000 to eight in 2009. You need to gather data on users from the most channels and methods possible: usability tests, user interviews, surveys, observations, heatmaps, recordings, AB tests, click tests and so on.

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PMLesson's Ace the PM Interview

OCTOBER 3, 2018

For many candidates, if you try talking about a common app or service in an interview, inevitably instead of focusing on scoping the product to match a set of user needs, you can avoid important questions.

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Feedback Software User Testing Customer Feedback Artificial Inteligence 49

Brian Balfour

FEBRUARY 7, 2017

The catch was that they’d have to AB test it against the existing client side notifications, with additional complexity around handling the rollout up to production. “We The other initial notifications we tested were around re-posting, which is another core activity in the app.

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Onboarding KPIs Feedback Software Customer Experience User Testing 62