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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

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10 Key Customer Success Roles and Responsibilities for SaaS CS Managers

Userpilot

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

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5 Best Customer Centricity Examples That Win Customer Praise and Loyalty

Usersnap

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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Feature Rollout: What Is It and How to Conduct It? (+Best Practices)

Userpilot

The new functionality is released in small increments and to a small subset of users at a time before becoming available to the entire user base. In the meantime, it’s tested thoroughly to ensure it’s bug-free and delivers a positive user experience. Ready to redesign how you release new features to your users?

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16 Product Retention Strategies Every Product Manager Implement

Userpilot

In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. TL;DR Customer retention is the ability of a company to retain its customers over a specified period of time. Driving users toward activation with checklists.

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Product Team Structure – A Guide For SaaS Product Teams

Userpilot

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption.