Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Mixpanel

FEBRUARY 16, 2024

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 129

User Testing Research Software User Friction Customer Experience 129

Intercom, Inc.

SEPTEMBER 7, 2021

This is imperative to a positive company culture, as well as higher team morale. If only senior leadership is involved in decision making, it increases the risk of stagnation. Your support team will have a unique perspective on customer needs and pain points. Secondly, it offers fresh business ideas.

Framework 129

Framework Feedback Software User Friction Reporting Tools 129

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. To reframe things, only about one out of three feature ideas actually come directly from customers… you know, the people who are paying money to use your products.

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. This means better outcomes for everyone: from the teams we work with to, more importantly, our customers. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. Product marketing managers develop product positioning , messaging , and differentiation strategies. Let’s get right to it. Who is a product manager? Product vision.

Research Software 84

Research Software Analytic Tools Feedback Software Product Research 84

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 71

Messaging User Testing Research Software Analytic Tools 71

Ronke PM

MARCH 26, 2024

At the heart of an organization that creates product magic is a product leader who is an expert at leadership and coalition building. Leaders must ensure their teams understand how their work impacts customers and the organization. We walked them through our vision, product roadmap, customer value, business value, and KPIs.

Weak Development Team 59

Weak Development Team User Testing Product Management Product Manager 59

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs. said other.

Product Research 190

Product Research Data Visualization Customer Feedback Weak Development Team 190

Usersnap

JUNE 2, 2022

Customers want good products and services, of course, but do you know what else they want? Recognizing and improving upon this customer feedback is where a CES survey comes in handy! Recognizing and improving upon this customer feedback is where a CES survey comes in handy! What Do We Mean By Customer Effort Score (CES)?

Product Research 52

Product Research Customer Experience User Testing User Friction 52

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management.

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Userpilot

NOVEMBER 14, 2022

The key to business success is to choose the right niche as you want to focus on the most profitable customers that fit your business best. Don’t limit your research to just current and past customers. You’ll likely start by reviewing current and past customers. But how do you find that niche? Keyword research volume.

User Testing 79

User Testing Data Visualization Research Software Customer Experience 79

Product Management University

DECEMBER 2, 2022

These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Improving the performance of one or more departments then has a measurable impact on the customer organization’s strategic goals (buyer persona).

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Userpilot

JULY 18, 2023

The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. PMs collaborate closely with teams from across the organization, like the engineering team, and liaise with senior leadership.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. Product management and leadership speakers. But how do you do that?

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

The Product Guy

DECEMBER 6, 2018

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. Who is a product marketing manager?

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

AUGUST 21, 2023

TL;DR Product managers need to have good problem-solving, communication, and leadership skills. Looking for the right answers can give you a deeper understanding of how well applicants understand the product management role and whether or not they’re the ideal fit for the position. Leadership. What is product vision?

User Testing 76

User Testing Research Software Feedback Software Product Research 76

The Product Coalition

DECEMBER 21, 2021

Unfortunately internal promotion isn’t always positive A quick disclaimer: I’m a huge advocate of career development and internal promotion. They do not set the menu, cook the food or plate it up for customers. Product Management is a leadership role which is difficult to ‘start small’. Customer feedback ?—?what

Product Management 166

Product Management Product Manager Weak Development Team Management 166

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Christy: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

MAY 9, 2024

TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Growth marketing metrics include customer acquisition cost ( CAC ), lifetime value ( LTV ), churn rate, retention rate , and activation rate.

Data Visualization 81

Data Visualization Customer Experience User Testing Marketing 81

ProductPlan

JUNE 22, 2023

Let’s start by defining the distinctions between three concepts: Product-Led Organization Product-Led Growth Product-Centric Organization A product-led organization is a business that makes its products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities.

Data Visualization 73

Data Visualization Reporting Tools Customer Experience Product Research 73

ProductPlan

SEPTEMBER 13, 2021

And finally, customers eagerly await the benefits of the shift. Remarkably, the COVID crisis accelerated the importance and availability of digital customer-facing touch points by five years. “The COVID crisis accelerated the importance and availability of digital customer-facing touch points by five years.”

Product Research 77

Product Research Feedback Software Onboarding KPIs Reporting Tools 77

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Introduction: What Is Product Discovery?

Product Research 235

Product Research User Testing ChatGPT Research Software 235

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product Guy

FEBRUARY 27, 2020

The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. A risk is an uncertain event that may have both a positive or negative impact on a product. The Aviation Authority and leadership were appalled by our product. No one liked the product.

User Testing 167

User Testing Weak Development Team Product Research Customer Experience 167

Userpilot

OCTOBER 20, 2023

TL;DR Product-led growth is a GTM strategy that prioritizes the product as the main driver of customer acquisition, activation, adoption, and account expansion. Such an approach has a number of advantages: A lower customer acquisition cost, which is possible thanks to low-touch onboarding and support, is one of the main benefits of PLG.

Feedback Software 84

Feedback Software Analytic Tools Data Visualization Customer Experience 84

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 163

Product Research User Testing User Friction Research Software 163

The Product HQ

FEBRUARY 1, 2023

While it is a senior position, there are numerous career paths, such as Group Product Manager (GPM) and Principal Product Manager (PPM). One of the main differences between the group product manager position and the principal product manager role, is the capacity in which they contribute to the product management team.

Product Management 52

Product Management Product Manager Certifications User Testing 52