Positioning with formulas

Under10 Playbook

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.— Finally it hit me: “Are you trying to figure out my positioning?” ” Upgrade positioning.

Positioning (and naming) in tiers

Under10 Playbook

I was running a positioning exercise with a team of product managers and VPs. ” Maybe that’s why so much of the positioning I see is industry gobbledygook : Marketers are trying to impress the leadership instead of the customer. See Positioning with Formulas.

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#mtpcon Product Leadership Forum – What we Learned

Mind the Product

Here’s what we learned about product leadership. It’s better to start with trust as a default position than something that must be earned. Another key function of product leadership is to drive collaboration with other parts of the business. Book suggestion: Product Leadership.

Servant Leadership – Josh Goldenberg

Mind the Product

He has a background in the public and private sectors and he begins his ProductTank NYC presentation with a quote from Steve Jobs, which underpins the central concept of Servant Leadership. To describe the diverse behaviours of work environments where flexible forms of product leadership is essential, Josh also looks at the structures of some big companies, like Amazon and Microsoft. The post Servant Leadership – Josh Goldenberg appeared first on Mind the Product.

Top 10 industries for monetizing data: Is yours one of them?

brand and create category thought leadership. positively impact sales and win rates Business application ? Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial.

Reddit’s Nick Caldwell on engineering leadership

Inside Intercom

He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. I hosted Nick on the podcast, where we discussed the differences between management and leadership, fostering diversity in tech, and more. Here are five quick takeaways: Management and leadership aren’t one and the same. Podcast Startups engineering teams leadership management

Product Leadership at News UK by Jo Wickremasinghe

Mind the Product

Many product teams find themselves in a service-like position – where they act on requirements decided elsewhere in the business. The post Product Leadership at News UK by Jo Wickremasinghe appeared first on Mind the Product.

Product Leadership Book Review? – What we Learned

Mind the Product

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules.

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Product Leadership Book Review? – What we Learned

Mind the Product

The long awaited book Product Leadership is finally about to hit our Kindles, iPads and possibly even our hands. It’s a book that shows product leadership to be a mentality and style, rather than a set of rules.

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Product Management – Three Tactics for Exerting Stronger Influence & Leadership

Proficientz – Product Management University

What are some things product management can do to exert more influence and demonstrate stronger leadership? ″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” last=”no” hover_type=”none” link=”” border_position=”all”][fusion_tagline_box backgroundcolor=”#f4f4f4″ shadow=”yes” shadowopacity=”0.7″

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

One way to answer this question is to avoid unhelpful but common leadership styles. As its name suggests, this leadership style mediates between different parties and tries to broker a deal. Recognise Your Leadership Bias. Feature Broker and Product Dictator.

Win the “Customer Value” Relay Race and Dominate Your Market

Proficientz – Product Management University

There are seven legs in the race for market leadership. The marketing and sales enablement function has three goals: Create a corporate résumé (positioning) that communicates your strategic value to the market in the customers’ vocabulary. The key to market leadership is creating a “customer value” culture where every part of your organization aligns itself to the goals of the customer, then executes to make sure your portfolio is making customers measurably better at what they do.

Should Product Owners be Servant-Leaders?

Roman Pichler

What Is Servant-Leadership? Servant-leadership means that “one wants to serve, to serve first. Then conscious choice brings one to aspire to lead,” writes Robert Greenleaf , the creator of the servant-leadership model. To me, servant-leadership means leading from the heart : recognising that the people we work with are first and foremost human beings. Caring for the followers, the people we work with, is present in other leadership models, too.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

Proficientz – Product Management University

The answers are your core value propositions that drive marketing, sales, pricing, competitive positioning, etc. They understand what it takes to make those customers successful from the top of the organization down, and they have the strength and leadership skills to put the company on their back and drive the value culture across all disciplines. A customer value culture exists when your entire organization is driven by the strategic goals of your target customers.

Dealing with Difficult Stakeholders and Team Members

Roman Pichler

See it as an opportunity to improve your product management practice and leadership skills. Additionally, bring to mind the positive qualities of the difficult person. Product Leadership conflict product manager product owner stakeholders teamworkIt’s a Common Challenge.

Great Leaders Know When to Unlearn the Past

Mind the Product

This month’s Mind the Product Leadership meetup in London was treated to a talk by business advisor and entrepreneur Barry O’Reilly. Any change needs to happen within the leadership team in order to be adopted by the rest of the organisation.

Leading Through Shared Goals

Roman Pichler

The Product Leadership Conundrum. At the same time, you can’t tell the individuals what to do or assign tasks to them, and you are typically not in a position to offer incentives, like a bonus or pay rise.

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Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

It is an intrinsic characteristic, meaning it doesn’t depend on any title, position, or resources. By exercising boldness in the face of uncertainty you add to your overall charisma regardless if you are right or wrong in your position, it is the action that matters.

Story: Career Advice and Growing in Product Management

bpma ProductHub

The moral of the story is to be patient early in your career and listen to those that have been in your position before. Boston Women in Product Product Management Career Development Early Career Leadership

Mindfulness Tips for Product Managers and Product Owners

Roman Pichler

Tip #5: Be Positive. But I recommend that no matter how challenging things are, you should look for the positives, the healthy traits in people (without ignoring unhealthy habits and wrong behaviour). A great way to foster a positive attitude is to cultivate gratefulness.

Decision Time: How Decision Rules Help You Make Better Product Decisions

Roman Pichler

When applied correctly, it also sends a positive signal to the appointed decision makers: it shows that you trust them and value their expertise. You can learn more about effective decision-making and using the right decision rule by attending my product leadership workshop.

“I’ll Quit Unless…”

Mironov Consulting

The position was advertised as exciting and strategic and heroic, but turns out to be as unsexy as other jobs. Leadership Organizations Product Management clarity communication leadership management motivation

Running Too Lean Can be More Harmful than Helpful

Clever PM

And in most cases, that’s a very noble goal — after all, overhead in the form of people and positions is generally the highest cost that companies face. Product Management Agile Culture Leadership Lean Organization Planning Roles Strategy UncertaintyMost companies out there put a huge push on efficiency and running “lean” — doing the most possible with the least amount of overhead.

Climbing the Product Management Career Ladder

bpma ProductHub

The definition of “strategic” is about results: delivering solutions that have strategic value to the customer, which in turn delivers strategic value to your organization in the form of growth, profitability and competitive position. Contributed by John Mansour.

Why We Fail: What I Learned From 5 Years with Friends, Netflix’s Social Strategy

Mind the Product

Product leadership requires optimism. You need hope to overcome the inevitable challenges of product leadership. Product leaders tend to see the positive in projects and to ignore the negative. Netflix’s Friends (Born 2004, died 2010).

Understand Your Power To Claim Your Value (Part 3 of 3)

bpma ProductHub

Develop your referent power by demonstrating confident behaviors such as assuming positive intent, sidestepping personal attacks and bullying behaviors, and lifting others up as you climb. Career Career Development Early Career Leadership Product Management Teamwork

How to Invest at the Margins by Andy Ayim

Mind the Product

Heighten Ambitions by Helping People to see Themselves in Leadership Roles. Things as small as recognising those with similar hair to us in positions of power can make a huge difference.

Be in a Band, not an Orchestra: how to Grow an Agile Product Team

Mind the Product

I suggested that as someone in a position of leading a digital product team, you should always strive to make your team feel like they are in a band and not an orchestra. I would ultimately forge a hugely productive working relationship with them as a product leadership trio.

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Remember HiPPOs are Humans too…

Mind the Product

In essence, this approach and both the above phrases look to discount the power which people in these positions hold, so that the team can get on with doing what it believes to be important.

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Manage Conflict by Building Your Product EQ

Mind the Product

It’s a term that focuses on the emotional intelligence / emotional quotient competencies that were introduced by Daniel Goleman and remain essential to our craft such as influencing, teamwork & collaboration, leadership, organizational awareness, and empathy.

A day in the Life of Jamie Parkins, Senior Product Manager at JustGiving

Mind the Product

I still get a buzz out of knowing my team has moved a number or nudged a behaviour in a positive way, through the art of product management.” Product Management Skills Day In The Life JustGiving product leadership Team Leadership

Dear CEO, Innovation Starts with a Good Product Manager

Mind the Product

You would think that someone holding this position would be leading innovation teams or startups, but the problem lies in companies justifying the investment for the role. Enterprise Product Management General Guest Post Product Leadership Product Management Career Innovation product leadership product management StartupI’ve worked for more than a decade in product management with Fortune 500 companies and startups, and I realize I’m seeing a scary pattern.

The Slippery Slope of Sales-Led Development

Mironov Consulting

Persuasive positioning: ability to describe our products/services as meeting the customer’s needs better than competitors or alternatives. In fact, our leadership team may have learned that Engineering and Product can fit in one-off requests despite all of the protests.

Negotiation in Product Management: the Pursuit of Compromise

Mind the Product

Focus on Interests, not Positions. It’s a good position to be in, as people want to tell you how you can make your product work better for them. Sometimes the distinction between an interest and a position can be very fine, but at its simplest, you need to ask the user why they want what they want. Opposed Positions can Cover Compatible Interests. When I was a student, I took part in a negotiation exercise.

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Why CEOs Should Not Be Our Primary Source of Customer Input

Mironov Consulting

Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities.

The #1 Answer in Product: It Depends

Mind the Product

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend.

Product Management is Culture Management

Mind the Product

2: Abandon Leadership Colonialism. Same applies to all managers out there: you will need training, and reading 10 blog posts won’t magically make you a guru of cross-cultural leadership. International Leadership and Organizational Behavior.

Product Management Job Titles and Hierarchy

Mind the Product

This is an entry-level position, for someone who is brand new to the role. The typical APM is a recent graduate and, as with most apprenticeships, the aim is to develop these candidates into full-time positions through a combination of training and hands-on involvement with real projects.

Taking ownership—leading with accountability

Lead on Purpose

Accountability is a key leadership principle. Those who do great things, or do small things in a positive way, succeed because they apply the right principles, they do the right thing. Taking ownership of every aspect of aspect of your … Continue reading → Product Management accountability ownership responsibility