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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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Your Ultimate Guide to Agile Transformation

Agile Velocity

Agile Transformation involves all levels of the organization and applies Lean-Agile principles to business processes, practices, tools, operations, and culture. Focus Only on Team Level Agile Transformation initiatives sometimes focus exclusively on individual teams, neglecting the broader organizational context.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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Closing the Customer Feedback Loop

Centercode

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical. Website down?

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

You want to trust the design team, and see how they process and understand your product and company. Get the stakeholders and the design team on the same page. In the case of the language-learning app, we: Downloaded and tried the existing app, Looked through the Trello board, and. What can you both do? Project Settling.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?