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Managing Manufactured Products: Growth and Decline

Mind the Product

In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. Sales and Operations Planning (S&OP). You can read the earlier posts in this series here , here and here.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service.

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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

At this point, we needed to get educated (quickly) on how Sales at this company was motivated. Our next stop was Finance. We scheduled a meeting with someone that Finance identified as the “Genie of Sales Compensation.”

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