article thumbnail

Best Practices New Product Announcements – Marketing For SaaS Product Launches

Userpilot

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

Userpilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. They also manage finances and supervise one or more engineering teams. SaaS companies have many moving parts, and it can be difficult to determine who does what.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Brand activation is about driving product growth by connecting emotionally with people on a personal level. To create a successful activation strategy , you must first define your product's value proposition. Userpilot showcases brand values on Product Hunt to attract like-minded people. Let’s dive in!

article thumbnail

Enterprise CS 401: Mature Your Foundational CS Strategies

Gainsight

After metric-based customer success strategies have been put in place, companies typically enjoy a meaningful increase in their net retention rate (NRR). Even worse, CSMs end up tackling a lot of time-consuming operational duties that steal time from what should be their core focus: helping customers thrive with the company’s product. .

article thumbnail

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

article thumbnail

Intercom on Product: Meet your marketer

Intercom, Inc.

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation.

Marketing 238