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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. If something’s going to succeed, it needs an owner.

Marketing 130
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It’s time to get your Ph.D. in Sales Comp

Product Beautiful

At the end of the presentation, the Director of the Sales team stood up. He looked straight at my product manager and said: “John 1 , I want to thank you for that great presentation. At this point, we needed to get educated (quickly) on how Sales at this company was motivated. Our next stop was Finance.

Finance 58