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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line.

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GDPR: Who Should be Your Data Protection Officer?

Mind the Product

They will have worked with everyone in the organisation – the finance teams, customer support, marketing, tech, and growth. If you choose an employee you are legally obliged to give them support, training and resources, and you should give them time to do their job.

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Don’t Ask a PM: What’s a typical day as a product manager?

The Product Coalition

Finance (pricing, revenue, etc.) Services (customer support, training, etc.) Engineers (software engineers, quality assurance engineers, etc.) Marketing (product, social, brand, communications, etc.) Sales (pre-sales, sales, account management, etc.)

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

Building out a robust and effective onboarding program is critical to fostering customer loyalty as it provides the right amount of education, support, and prompting to get new users engaged and realizing the full value proposition as quickly as possible.