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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us.

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GDPR: Who Should be Your Data Protection Officer?

Mind the Product

A customer can object if their details are being used for direct marketing, or if they have legitimate grounds to object on how their data is being processed. They will have worked with everyone in the organisation – the finance teams, customer support, marketing, tech, and growth. The right of access.

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Don’t Ask a PM: What’s a typical day as a product manager?

The Product Coalition

Marketing (product, social, brand, communications, etc.) Finance (pricing, revenue, etc.) Services (customer support, training, etc.) Marketing collateral (presentations, training materials, sales guides, etc.) Maybe the markets they serve are completely different (enterprise vs. consumer).

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

For the sales and marketing team, that download was the win. Marketing should be encouraged to look beyond capturing customers and focusing just as much on how to keep them active and engaged. And those loyal customers also become a force multiplier when it comes to word-of-mouth marketing. Shifting the focus to loyalty.