280 Group

OCTOBER 4, 2023

For our next installment of our Women in Product Management Series, I interviewed Pinar Alpay , Chief Product & Marketing Officer at Signicat. I’m now the Chief Product and Marketing Officer at Signicat where we offer products that cover the entire digital identity lifecycle and I love it.

Marketing 317

Marketing Product Marketing Product Management Product Manager 317

Alchemer Mobile

APRIL 21, 2020

This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories: Finance. Why are these reports important to product managers and mobile marketers? Food & Drink.

Finance 147

Finance Travel Research Software User Testing 147

Business of Software Conference

MAY 3, 2022

Once upon a time, back in the last millennium, there were two ways of financing a software company: you raised money from friends, family, fools and angels; or you pitched VCs for funding. Revenue based financing has also become more common in the US in the last five years or so. Then the world changed. Alternatives to venture.

Finance 59

Finance Events Marketing 59

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

APRIL 1, 2021

Last year has been unprecedented and the housing market is witnessing an evolution with many housing trends accelerating by 5–10 years. States like Texas, Idaho, Florida, and Wyoming are witnessing unprecedented growth in the housing market as an increasing number of families move there.

Marketing 148

Marketing Data Visualization Finance Education 148

280 Group

AUGUST 4, 2019

We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market. Customer and Market Research.

Product Marketing 209

Product Marketing Product Management Product Manager White Paper 209

Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or (combining a series of similar conversations).

Finance 95

Finance User Testing Analytic Tools Research Software 95

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Food & Drink.

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Sachin Rekhi

JANUARY 9, 2017

I studied computer science in the engineering school and ultimately settled on finance at Wharton. While I may have been better served studying marketing or management, I did learn some important finance principles that I still use day-to-day in my product management role. Maybe you just launched and your pre-product/market fit.

Finance 69

Finance Feedback Software User Testing Weak Development Team 69

The Product Coalition

OCTOBER 4, 2023

Embrace the future of finance today! This can be especially appealing in industries like finance, healthcare, and e-commerce, where data security is paramount. By integrating DEX technology into their operations, they empower marginalized communities and open up new markets for their products and services.

Technical Review 127

Technical Review Finance Customer Experience Banking 127

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. Why this Industry The finance industry presents a compelling opportunity for designing applications due to the significant and widespread challenges outlined in the problem statement.

Analytic Tools 90

Analytic Tools Data Visualization Research Software Reporting Tools 90

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

TechEmpower - Product Management

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Alchemer Mobile

MARCH 23, 2022

Watch the recording of Christy Culp, Apptentive’s Chief Customer Officer and Director of Marketing, Ashley Sefferman, as they discuss 2022 mobile app trends and category-specific benchmarks to help quantify your app’s success. Our annual deep dive into mobile consumer engagement. Watch the full webinar here or continue below.

Data Visualization 246

Data Visualization Entertainment Healthcare Webinar 246

UX Planet

JANUARY 12, 2024

There are no categories like Finance, Travel, or Health. Searching a specific GPT If we have a particular goal on our mind that we want to accomplish, for example, we want to find a finance advisor for ourselves, we will face another problem. GPT Store search results for the prompt “Finance advisor.” Categories at AppStore.

ChatGPT 86

ChatGPT UX Finance Research Software 86

Product Management University

JANUARY 18, 2022

The leadership side of product management reaches its pinnacle when you have the complete trust of executives, marketing, sales, engineering, finance, customer success, and customers. You might even be in a position to influence and shape “the finance department of the future.”. The real question is, how do you get there?

Leadership 147

Leadership Finance Product Management Product Manager 147

280 Group

AUGUST 14, 2023

Key lessons learned: Stay open to new ideas, consider market readiness before launching products, and maintain internal alignment despite conflicting feedback. How was it performing in the market? What was our market share? Early on, I launched a collaboration and communication product that the market was just not ready for.

Product Management 156

Product Management Product Manager Feedback Software User Testing 156

Alchemer Mobile

JANUARY 4, 2022

In addition, here are the most popular pieces of content we created for the product management and mobile marketing communities: The Ultimate Guide to Closed-loop Feedback. Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps. 6 New App Marketing Metrics. And did we mention Apptentive is hiring?

Magazine 245

Magazine User Testing Feedback Software Webinar 245

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 144

User Testing Product Marketing Marketing Product Research 144

Mironov Consulting

MAY 21, 2023

 A VP Product or CPO job search typically takes 3-6 months, and the current hiring market isn’t typical.  Plan  That suggests a look at your household finances: can you ride out an extended period of slim earnings? If they’re not in the market right now, they should be happy to send recruiters your way.

Marketing 65

Marketing Customer Experience Product Research Banking 65

The Product Coalition

JULY 23, 2023

And even when a product manager pushes for outcomes, finance pushes back. Now that you know, the first step to breaking the cycle is to initiate a conversation with the finance team (or CFO is a small organization). Finance must agree, alter processes and initiate changes to systems. Generally, there are four buckets.

Onboarding KPIs 139

Onboarding KPIs Product Research Finance Government 139

280 Group

APRIL 18, 2023

So, tell me, what brought you to Product Management?  I went to school for economics to be a banker or something in finance. I started working at The Mark Travel Corporation in a product management/product marketing junior associate role, working with the people who built the software. Fortunately, I ended up in technology.

Product Management 295

Product Management Product Manager Customer Experience Management 295

The Product Coalition

JUNE 21, 2022

Decentralized Finance (DeFi) has opened the door to many innovative financial services that eliminate the need for middle-entities that slow down financial transactions and increase gas fees. Onomy is a layer-1 blockchain developed on the Cosmos network , designed to revolutionize the foreign exchange market.

Finance 129

Finance Technical Review Technology Banking 129

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Mironov Consulting

JANUARY 24, 2024

  Do Sales, Marketing, Finance, HR, Engineering, and Product know/have what they need to support the plan?    (“We’ll dominate the market for X with industry-best profitability, winning products, highest NPS, 100%+ net renewals, and top employee satisfaction.”) Short-enough time frame (e.g.

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Alchemer Mobile

APRIL 22, 2021

Factors affecting these low retention rates could include ease of use, ability to easily switch to competitors, or budget cuts to finance consumer usage. While Business Apps apps survived 2020 relatively unscathed, the market is still fiercely competitive.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246

The Product Coalition

AUGUST 8, 2023

Starting your own business has never been an easy task, and the current market conditions make it even more difficult. There are certain things to consider before you start your own business, including your business model, marketing plan, budget, and many other things. Therefore, every step matters.

Banking 115

Banking Government Finance Naming 115

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. Pair email marketing with in-app announcements.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do. Assume you’re planning out your content marketing strategy for the upcoming year.

Artificial Inteligence 70

Artificial Inteligence Data Visualization Marketing Research Software 70

Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” ” is the new “Is email marketing dead?” ” in online marketing. AI is going to augment, not replace, what marketers do. Assume you’re planning out your content marketing strategy for the upcoming year.

Artificial Inteligence 70

Artificial Inteligence Data Visualization Marketing Research Software 70

280 Group

NOVEMBER 3, 2020

I put together a cross-functional team that spent a lot of time together learning about product management , product development, market research , and marketing. My team has to negotiate and advocate internally with the finance team, the legal department, the tax groups, regulatory compliance, and operational teams.

Product Research 296

Product Research Research Software Development Customer Experience 296

The Product Coalition

FEBRUARY 15, 2024

Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 118

Generative AI Data Visualization Reporting Tools Research Software 118

Alchemer Mobile

MARCH 16, 2021

Consumer app usage has never been higher—and for many industries, the opportunity to win market share has never been greater. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources. Turn apps into listening channels. We’ve also added 20 subcategories to go even deeper into the data.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

The Product Guy

MARCH 17, 2018

Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Keywords: agile, b2b, ci/cd, roadmap. Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance 60

Finance Product Research B2B Data Visualization 60