The Product Coalition
JUNE 22, 2023
In this next phase of modern commerce, deeper and more seamless interconnections are being pursued to further optimize consumer experience. The consumer is motivating all of this. The modern consumer journey deconstructs the niceties of traditional containment within the merchant’s own store. A little scary.)
Alchemer Mobile
JUNE 12, 2019
Convenient access to our finances is key in our global economy, and the mobile channel has quickly become the epicenter of customer experience. However, having convenient access to our finances at our fingertips doesn’t come without unique challenges. Increasing customer retention.
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Mind the Product
FEBRUARY 5, 2019
Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?
Userpilot
JUNE 20, 2023
As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. To start with, it’s easier to cater to the needs of a small group of users.
Alchemer Mobile
MAY 7, 2020
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.
The Product Coalition
DECEMBER 21, 2020
Experimental Design For Product Testing?—?Important Take, for instance, a food scientist who believes that a new flavour enhancer could improve consumer demand, or a pharmaceutical company that have developed a medication which they believe could relieve high-blood pressure. This article assumes a basic understanding of A/B testing.
Split
AUGUST 18, 2022
However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.
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