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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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User Needs Analysis Example to Help You Identify Customer Needs

Userpilot

Common types of customer needs include functionality, price, usability , performance, and support. To conduct an analysis, start by first defining the objective for your user needs analysis. Then, split your audience into various customer personas so you can analyze each of them individually. Let’s take a closer look.

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UX Research Process: A Step-By-Step Framework

Userpilot

TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. It’s essential to build user-friendly products that satisfy their needs and offer a positive customer experience. Zero in on those.

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How to Perform User Needs Analysis For SaaS

Userpilot

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Usability testing can also come in handy.

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Four Product Success Factors

Roman Pichler

To achieve lasting success, a product must fulfil the following four conditions. First, it has to address a specific need that a group of people have. Fourth, it must not cause any harm to its users, the wider society, and the planet. Such a product is also referred to as a painkiller , as it addresses a problem or pain point.

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Quality Function Deployment: The Best Method For Building Customer-Driven Products

Userpilot

It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard. Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.