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Lewis Lin’s Favorite Books for PMs

Product Bookshelf

Hooked: How to Build Habit-Forming Products. IDEA : How do you create a product that constantly engages the customer? A product that surpasses its competitors? A product that’s enduring and memorable? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. by Nir Eyal.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Even some of the other tools like Slack and Asana give great signals on whom I’m collaborating with. My email inbox is completely obvious.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Even some of the other tools like Slack and Asana give great signals on whom I’m collaborating with. My email inbox is completely obvious.