Lewis Lin’s Favorite Books for PMs
Product Bookshelf
AUGUST 22, 2016
Hooked: How to Build Habit-Forming Products. IDEA : How do you create a product that constantly engages the customer? A product that surpasses its competitors? A product that’s enduring and memorable? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. by Nir Eyal.
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