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Lewis Lin’s Favorite Books for PMs

Product Bookshelf

Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. Don’t be afraid to start from scratch, adapt observed ideas, and use the Thinkertoys frameworks to unlock your imagination. by Michael Michalko.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

It tied together many of my experiences and I helped me put them into a framework. After the startup world rapidly adopted the Lean methodologies, I wrote The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company as a handbook for how to use those methodologies. [19:48] It’s a book that spoke to me.

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Elad Gil on catapulting into hyper growth

Intercom, Inc.

To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources. Mid-Stage (20-100 employees).

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How to Crush your PM Recruiting as an MBA

PMLesson's Ace the PM Interview

Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Buy: Cracking the PM Interview by Gayle Laakmann McDowell and Jackie Bavaro.