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Lewis Lin’s Favorite Books for PMs

Product Bookshelf

The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. Lin , the author of PM Interview Questions , about his favorite books for expanding a product manager’s skill set in the following areas: Product design. Product management process.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. This final assumption in particular was no longer true or useful.

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Product Analytics: The Fundamental Guide for 2020

Iteratively Blog

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

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TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

How product managers can boost innovation in companies large and small. It tied together many of my experiences and I helped me put them into a framework. Summary of some concepts discussed for product managers. [6:13] After the crash, investors became risk adverse and were looking for product market fit.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” For accounting and payroll products, the No.

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How to Crush your PM Recruiting as an MBA

PMLesson's Ace the PM Interview

But recruiting for product management can be a whole different beast considering how high the bar is these days for a product manager. 1 Product Management: Make sure it's right for you. Read: So you want to be a Product Manager. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Sean Ellis , CEO at GrowthHackers.