The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. It simply means the leads they are getting don’t need or want your solution. Marketing Uses Product Knowledge To Know Who To Target. Imagine your product is a project management tool.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Marketing + Acquisition Strategist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

OCTOBER 19, 2017

To close this knowledge gap, I thought it would be a good idea to develop a platform to provide resources for people looking to learn Product Management. To start with, I wrote this handbook “ Product Management 101 ”.

User Testing 60

User Testing Product Management Product Manager Product Research 60

Product Bookshelf

AUGUST 22, 2016

Hooked: How to Build Habit-Forming Products. IDEA : How do you create a product that constantly engages the customer? A product that surpasses its competitors? A product that’s enduring and memorable? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. by Nir Eyal.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. We use data in Intercom to understand our customers’ behavior in the product.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Intercom, Inc.

MAY 2, 2019

Product researchers and managers call these realizations of value “aha” moments. They’re key to compelling people to give your product a try. Why are these things happening, what are the biggest opportunities, and how do we fix and improve the app such that we make it easier for people to use?

User Testing 184

User Testing Customer Experience B2C Customer Feedback 184